Earlier this week, I did a post that looked at how businesses are using social media to find business-related info and how you might be able to reach customers and prospects via these mechanisms. I thought it might be interesting …Read more.
Posted by Ruth White-Cabbell on November 11, 2009
At Cisco Partner Velocity this week in Paris, France, using social media for marketing will be a hot topic. Many Cisco partners are in the process of developing their strategy for social media and some are still struggling to justify …Read more.
Posted by Ruth White-Cabbell on November 09, 2009
Lately I’ve been spending some time talking to partners and my Cisco Channel Marketing counterparts about how and where we can integrate social media into our overall marketing efforts. Frankly, I am a huge proponent of starting with objectives and …Read more.
Posted by Ruth White-Cabbell on November 02, 2009
I am frequently asked by Cisco partners about the value of social media, how they should get started, what other partners are doing, if those efforts have been successful, and many other questions too numerous to list here. Many of …Read more.
Posted by Ruth White-Cabbell on September 02, 2009
Email… as marketers we love it. It’s inexpensive, trackable and provides a decent return on investment. In fact, according to the Direct Marketing Association, every dollar spent on email marketing in 2008 generated $45.06. This is slightly down from previous …Read more.
Posted by Ruth White-Cabbell on August 19, 2009
As marketers, driving revenue is our ultimate goal and being able to track marketing efforts to actual sales is nirvana. Money talks, after all. But what about social media? In the past, debates have raged about the value of putting …Read more.
Posted by Ruth White-Cabbell on August 12, 2009
Being aware of changing buyer behaviors is critical to marketers. This knowledge allows better alignment between the selling process and the target customer’s buying process; improving marketing effectiveness. A recent MarketingSherpa survey found that the sources of information relied upon …Read more.
Posted by Ruth White-Cabbell on July 28, 2009
I have been scrutinizing my mail lately. You know… the kind delivered by the US Postal Service. We are living in an age of consumer empowerment where customers decide what they want to receive, when they want to receive it, …Read more.
Posted by Ruth White-Cabbell on July 21, 2009
My original intent this week was to do a post on the ROI of social media and how we have to change our perspective on what we measure. After all, how do you measure a conversation? But, I came across …Read more.
Posted by Ruth White-Cabbell on July 07, 2009
Recent posts on this blog have centered around lead nurturing and social media. Mostly because I’ve been talking with many Cisco partners about how lead nurturing and social media fit into a larger marketing strategy. One thing that has become …Read more.
Posted by Ruth White-Cabbell on June 29, 2009
The following is a guest post from Brian Carroll. Brian is CEO of InTouch Inc. and author of the popular book, Lead Generation for the Complex Sale and the B2B Lead Generation Blog. Brian just spoke to our Cisco partner …Read more.
Posted by Ruth White-Cabbell on May 19, 2009
Lead generation and lead nurturing are top of mind for me this week. Ok… this is usually where my head is at anyway, but this week is different. This week, we have Brian Carroll, CEO of InTouch, and author of …Read more.
Posted by Ruth White-Cabbell on May 18, 2009
It’s always interesting to hear what analysts have to say about new trends in marketing and think about how our own marketing strategies have or need to evolve. A few weeks ago, Forrester released its five year forecast on marketing …Read more.
Posted by Ruth White-Cabbell on May 12, 2009
Last week, I spent two days at the Inbound Marketing Summit , an event focused exclusively on online marketing and social media. Chaired by Chris Brogan, David Meerman Scott, Paul Gillin, and Justin Levy - some of the best known …Read more.
Posted by Ruth White-Cabbell on May 05, 2009
In-person events are one of the most, if not the most, popular marketing tactic within the Cisco partner community. Although, we’ve been talking a lot about social media marketing in this blog, it’s important to note that social media and …Read more.
Posted by Ruth White-Cabbell on April 27, 2009
The inimitable and immortal words of Shel Silverstein say it best: “Sandra’s seen a leprechaun, Eddie touched a troll, Laurie danced with witches once, Charlie found some goblins’ gold. Donald heard a mermaid sing, Susy spied an elf, But all …Read more.
Posted by Ruth White-Cabbell on April 13, 2009
Internet marketing, online marketing, eMarketing, social media marketing – whatever you call it, it’s still marketing. It’s still the art and science of crafting and delivering a message that influences the recipient’s behavior. (Ok… that may be oversimplified, but there …Read more.
Posted by Ruth White-Cabbell on April 07, 2009
Video is not a fad. It’s fast becoming an important mechansim for message delivery in the corporate world. Why? Video effectivley conveys information and emotion in a single package. And whether we like to admit it or not, there is …Read more.
Posted by Ruth White-Cabbell on March 17, 2009
The more I think about it, the more I think listening is the foundation for a solid social media strategy. We can get all fired up about blogging, facebook pages, twitter etc., but if we don’t put a strategy behind …Read more.
Posted by Ruth White-Cabbell on February 25, 2009
This morning I had the privilege of speaking on a webinar with SunGard‘s Jennifer Sweet, Manager of Corporate Responsibility and Sustainability about how SunGard has built it’s sustainability initiative (and, of course, how Cisco WebEx has played a part in …Read more.
Posted by Jeff Weinberger on February 24, 2009
In my quest to uncover how we can use social media tools to reach technology purchase decision makers, I came across a series of interesting studies done by ITtoolbox and PJA. In June 2007, ITtoolbox and PJA conducted an inaugural …Read more.
Posted by Ruth White-Cabbell on February 17, 2009
There’s all this buzz about using Web 2.0 technologies and social media marketing. Now more than ever, since these tactics are less expensive than traditional marketing campaigns. I’m sure you’re hearing about it. But in a B2B world there is …Read more.
Posted by Ruth White-Cabbell on February 06, 2009
List procurement is top of mind for me. Not only because I’ve recently been working with a few partners on purchasing lists to support their direct marketing campaigns. Mostly because lists are a representation of your target audience. No matter …Read more.
Posted by Ruth White-Cabbell on January 26, 2009
Customer Experience is something that all marketeers are talking about and most retailers are trying to deliver. It’s that thing that, when done well, keeps customers coming back, talking about the brand and above all, buying the products. An interesting …Read more.
Posted by Paul Jones on January 20, 2009
It’s a tough economy. No doubt about it. Ok.. so that’s not news to anyone… But even in the worst economic situations companies still need to buy products, services etc. You want your company to be the one they buy …Read more.
Posted by Ruth White-Cabbell on November 13, 2008
When you pay as much attention to green markets, green customers, green technology and everything green as I do, you start to see the world through green-colored glasses – that is, it starts to seem like the whole world is …Read more.
Posted by Jeff Weinberger on April 02, 2008
Cisco Around the Web