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Your List – If You Build It, You’ll Be More Effective

The inimitable and immortal words of Shel Silverstein say it best: “Sandra’s seen a leprechaun, Eddie touched a troll, Laurie danced with witches once, Charlie found some goblins’ gold. Donald heard a mermaid sing, Susy spied an elf, But all …Read more.

Posted by Ruth White-Cabbell on April 13, 2009

List Procurement – There’s No Magic Bullet

List procurement is top of mind for me. Not only because I’ve recently been working with a few partners on purchasing lists to support their direct marketing campaigns. Mostly because lists are a representation of your target audience. No matter …Read more.

Posted by Ruth White-Cabbell on January 26, 2009

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