Patience is a Virtue When It Comes to Telemarketing

Telemarketing is one of those “old school” marketing techniques. Worse, it’s probably one of the poster children for interruption marketing. No one is overly excited to get a call from a telemarketer. But, it is also an essential part of …Read more.

Posted by Ruth White-Cabbell on August 04, 2009

Guest Post - 4 Steps to Lead Nurturing: Walking the Buying Path with Your Customers

The following is a guest post from Brian Carroll. Brian is CEO of InTouch Inc. and author of the popular book, Lead Generation for the Complex Sale and the B2B Lead Generation Blog. Brian just spoke to our Cisco partner …Read more.

Posted by Ruth White-Cabbell on May 19, 2009

Lead Nurturing & Lists: Let’s Get Started

Lead generation and lead nurturing are top of mind for me this week. Ok… this is usually where my head is at anyway, but this week is different.  This week, we have Brian Carroll, CEO of InTouch, and author of …Read more.

Posted by Ruth White-Cabbell on May 18, 2009

Marketing in a Recession: Be Brave and Smart

It’s a tough economy. No doubt about it.  Ok.. so that’s not news to anyone…  But even in the worst economic situations companies still need to buy products, services etc. You want your company to be the one they buy …Read more.

Posted by Ruth White-Cabbell on November 13, 2008