I am frequently asked by Cisco partners about the value of social media, how they should get started, what other partners are doing, if those efforts have been successful, and many other questions too numerous to list here. Many of …Read more.
Posted by Ruth White-Cabbell on September 02, 2009
Email… as marketers we love it. It’s inexpensive, trackable and provides a decent return on investment. In fact, according to the Direct Marketing Association, every dollar spent on email marketing in 2008 generated $45.06. This is slightly down from previous …Read more.
Posted by Ruth White-Cabbell on August 19, 2009
Telemarketing is one of those “old school” marketing techniques. Worse, it’s probably one of the poster children for interruption marketing. No one is overly excited to get a call from a telemarketer. But, it is also an essential part of …Read more.
Posted by Ruth White-Cabbell on August 04, 2009
Business data degrades at the rate of 3% to 6% per month. Translation: One third of your information on business buyers and prospects may be inaccurate and ineffectual for sales and marketing use by the end of every year. These …Read more.
Posted by Ruth White-Cabbell on June 05, 2009
The following is a guest post from Brian Carroll. Brian is CEO of InTouch Inc. and author of the popular book, Lead Generation for the Complex Sale and the B2B Lead Generation Blog. Brian just spoke to our Cisco partner …Read more.
Posted by Ruth White-Cabbell on May 19, 2009
Lead generation and lead nurturing are top of mind for me this week. Ok… this is usually where my head is at anyway, but this week is different. This week, we have Brian Carroll, CEO of InTouch, and author of …Read more.
Posted by Ruth White-Cabbell on May 18, 2009
It’s a tough economy. No doubt about it. Ok.. so that’s not news to anyone… But even in the worst economic situations companies still need to buy products, services etc. You want your company to be the one they buy …Read more.
Posted by Ruth White-Cabbell on November 13, 2008
Cisco Around the Web