At Cisco Partner Velocity this week in Paris, France, using social media for marketing will be a hot topic. Many Cisco partners are in the process of developing their strategy for social media and some are still struggling to justify …Read more.
Posted by Ruth White-Cabbell on November 09, 2009
Email… as marketers we love it. It’s inexpensive, trackable and provides a decent return on investment. In fact, according to the Direct Marketing Association, every dollar spent on email marketing in 2008 generated $45.06. This is slightly down from previous …Read more.
Posted by Ruth White-Cabbell on August 19, 2009
Telemarketing is one of those “old school” marketing techniques. Worse, it’s probably one of the poster children for interruption marketing. No one is overly excited to get a call from a telemarketer. But, it is also an essential part of …Read more.
Posted by Ruth White-Cabbell on August 04, 2009
My original intent this week was to do a post on the ROI of social media and how we have to change our perspective on what we measure. After all, how do you measure a conversation? But, I came across …Read more.
Posted by Ruth White-Cabbell on July 07, 2009
Recent posts on this blog have centered around lead nurturing and social media. Mostly because I’ve been talking with many Cisco partners about how lead nurturing and social media fit into a larger marketing strategy. One thing that has become …Read more.
Posted by Ruth White-Cabbell on June 29, 2009
The following is a guest post from Brian Carroll. Brian is CEO of InTouch Inc. and author of the popular book, Lead Generation for the Complex Sale and the B2B Lead Generation Blog. Brian just spoke to our Cisco partner …Read more.
Posted by Ruth White-Cabbell on May 19, 2009
Last week, I spent two days at the Inbound Marketing Summit , an event focused exclusively on online marketing and social media. Chaired by Chris Brogan, David Meerman Scott, Paul Gillin, and Justin Levy - some of the best known …Read more.
Posted by Ruth White-Cabbell on May 05, 2009
In-person events are one of the most, if not the most, popular marketing tactic within the Cisco partner community. Although, we’ve been talking a lot about social media marketing in this blog, it’s important to note that social media and …Read more.
Posted by Ruth White-Cabbell on April 27, 2009
The inimitable and immortal words of Shel Silverstein say it best: “Sandra’s seen a leprechaun, Eddie touched a troll, Laurie danced with witches once, Charlie found some goblins’ gold. Donald heard a mermaid sing, Susy spied an elf, But all …Read more.
Posted by Ruth White-Cabbell on April 13, 2009
List procurement is top of mind for me. Not only because I’ve recently been working with a few partners on purchasing lists to support their direct marketing campaigns. Mostly because lists are a representation of your target audience. No matter …Read more.
Posted by Ruth White-Cabbell on January 26, 2009
It’s a tough economy. No doubt about it. Ok.. so that’s not news to anyone… But even in the worst economic situations companies still need to buy products, services etc. You want your company to be the one they buy …Read more.
Posted by Ruth White-Cabbell on November 13, 2008
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