Email Marketing: Why is Content Important?

Email… as marketers we love it. It’s inexpensive, trackable and provides a decent return on investment. In fact, according to the Direct Marketing Association, every dollar spent on email marketing in 2008 generated $45.06. This is slightly down from previous …Read more.

Posted by Ruth White-Cabbell on August 19, 2009

Content – Why is it Important to Marketing and How to Get it?

Recent posts on this blog have centered around lead nurturing and social media. Mostly because I’ve been talking with many Cisco partners about how lead nurturing and social media fit into a larger marketing strategy. One thing that has become …Read more.

Posted by Ruth White-Cabbell on June 29, 2009