The Changing Rules of Influence
Whether you like it or not, the influence game is changing. And if you don’t get on the train that’s rumbling through the industry now, you face the real prospect of being relegated to the dust bin of irrelevancy. Right next to the Slyvester Stallone movie 3-pack of F.I.S.T., Rhinestone, and Stop! Or My Mom Will Shoot.
The traditional business models that analyst firms have employed for years - some combination of specialized analysts providing seat-based syndicated research through year-long retainer contracts to a highly technical, IT-focused customer base - will become less relevant within the next three to five years.
I don’t welcome that development with any type of mirth or glee - as an Analyst Relations guy, I’m quite interested in things like job security and my function’s own continued relevance - but I definitely sense a shift in the air.
Posted by Skip MacAskill at 07:46PM PST
Cisco Around the Web