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The job description for the conferencing service owner could be a bit of a mystery in many enterprises, so I am going to try to demystify the role based on my experience as a Video and UC Conference Service owner at Cisco IT.
The goal for the Video and UC conferencing service manager is to give enterprise users the flexibility to conference with anyone, anywhere, anytime, with any (or right) device, with an experience that helps users have a successful interaction without worrying about the technology, and with the best service level agreement (SLA) possible for that service.

Here’s how that plays out at Cisco:

The bottom line is that the service owner makes the user experience simple, easy to use and valuable to business. Users just want to be able to click to collaborate with a team member, without having to worry where she is and what type of video capabilities she has.

Where to Begin
Video and UC Conferencing service owners typically begin by taking stock of the various service offerings already available throughout the enterprise. It’s not unusual to discover a jumble of phone and videoconferencing systems, and multiple call control systems.

Knowing what’s out there, the service owner can decide which conferencing experiences to simplify first. In Cisco IT, we make that decision based on the business value of the investment. In a future blog I’ll explain how we go about measuring the business value of telepresence services.

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  1. Hi. Thanks for creating this blog. I am eagerly awaiting the next installement on how to measure the business value of TP services.



  2. Hi Suresha can you also please address the business value of desktop video and comment on where Cisco is with integrating MOVI into the WebEx solution?


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