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Top 5 Insights from the Internet Summit #ISUM13

Fellow Cisco IT Blogger, Aaron Chiles, and I had the great fortune to attend the Internet Summit in Downtown Raleigh last week. For those of you unfamiliar with the awesomeness that is the East Coast and thus the Internet Summit -- it is “the Southeast’s largest gathering of digital minds -- 2,000 innovators, senior marketers, entrepreneurs, and technology professionals.”

Aaron Chiles & Somer Shively at Internet Summit!

With keynotes and sessions given by leaders in the social media industry like Gary Vaynerchuk (CEO, Vayner Media), Alexis Ohanian (Co-founder, reddit), Ben Huh (Founder, Cheezburger) -- it is safe to say that we learned quite a bit about content marketing, innovative story telling, and winning with social media.

Take a look below for our top 5 insights from our week long adventure in the land of marketing.

5. Be Innovative in Telling Your Story
It’s a noisy world we live in where information is flying at you from every direction.  @GaryVee had a lot to say about getting your story out to the masses.  His biggest advice?  Be Innovative. Go where the traffic is

4. Privacy Isn’t a “Thing” Anymore

Did anyone reading ever say “I’ll never buy anything with my credit card online, ever!” -- I know I did. Once. But then I did, and it was the most glorious thing ever.  Now Amazon saves my credit card information, making it simpler for me to make quick purchases.  I win because I save time.  They win, because I’m more likely to make purchases.

3.  Work is Not a Place

I think we can all agree that we were already aware of this.  With mobility, smart phones, and now tablets taking the consumer market by storm, the way people engage and “work” is completely changing.  It’s no longer a “work-life balance”.  Now it’s all about integration.

  2. Be Human

We are all human.  We all make mistakes.  Social Media, Blogging, Branding aren’t about perfection, they’re about aligning with your stakeholders.

and our #1 discovery?

1. Siri is also the Voice of Delta

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Cisco IT – Why So Many CUCM Clusters?

Last week, we looked at the question “How close to the phones does the CUCM cluster have to be?” There was no easy or set answer to this question, but we acknowledged right at the start that minimizing the number of clusters is probably a good idea. So why, then, does Cisco IT have so many clusters?

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How a Cisco IT Team Uses the CITEIS Private Cloud

My team maintains and supports Cisco IT’s internal implementation of the Cisco WebEx Social collaboration platform. Cisco employees use WebEx Social for internal collaboration and knowledge sharing in online communities, and as a central repository for documents, videos, and other information resources. Read More »

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How Close To Your Phones Does a CUCM Cluster Have To Be?

The first things involved in designing a Unified Communications network are deciding where to put the Cisco Unified Communications Manager (CUCM) clusters, and how many clusters to have. And some of the major factors to consider are “Where are the phones? How many are there, and how close to the phones does a cluster have to be?” Read More »

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Collaboration is Hot … A Report from the 2013 Collaboration Summit

Yes, it’s still true – collaboration continues to be hot, even more so last week at balmy Boca Raton, Florida, site of the 2013 Cisco Collaboration Summit. For the fourth consecutive year, it was again my honor to host over 30 customers – collaboration IT experts in their respective companies. They represented every vertical from healthcare to retail, from manufacturing to aviation, and entertainment to education. Read More »