Several of the brightest minds – academic leaders from Babson College and Bentley University – have written a great profile on social media strategies for the enterprise in the Harvard Business Review. The authors give readers a quiz to determine which of four types best describe their organizations’ approach to social media:
- predictive practitioner
- creative experimenter
- social media champion
- social media transformer
I am thrilled to report that Cisco’s collaboration solution, the Integrated Workforce Solution, is featured as an example of a “social media transformer.” The social media transformer, according to the authors, enables large-scale interactions that extend to external stakeholders, allowing companies to use the unexpected to improve the way they do business.
The article is a synopsis of in-depth interviews with 70 executives leading social media initiatives as well as research of strategies and practices at more than 1,100 companies across several industries and continents – clear indication of the pervasiveness of collaboration.
Other companies cited are Clorox – predictive practitioner, EMC – creative experimenter, and Ford – social media champion.
Authors H. James Wilson, PJ Guinan, Salvatore Parise and Bruce Weinberg remind us that “despite their ubiquity, Twitter and Facebook are only five and seven years old, respectively – so who knows what new technologies lie ahead?”
And they conclude: “Understanding how company strategies are evolving to use existing social media not only will be of use today but also should guide managers as they adapt to platforms developed in the years to come.” Well said.