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Big Event Marketing – Taking it to the Next Level

imageWe are almost at the 3 year mark for TechWIseTV and Jimmy Ray and I could not be more surprised. There is always the very real fear that when you embark upon a program like we did that you risk getting into something that may not last. Good ideas come and go and marketing teams can often be guilty of chasing the shiny ‘next thing.’ To the credit of the people that created our team and the perserverance of a great group of people behind the scenes who have helped to track and continually improve our ROI…we not only remain an active team but we are still growing and pushing. International expansion is the biggest new focus we scramble to provide demand marketing services to our top 13 foreign markets in a way that not only scales our expertise but does so in a complimentary and familiar way so we are not simply forcing them to listen to these two Southerners talk tech. More on this in later posts.The point of this entry today – what can or should be done next? The international expansion is largely a challenge of distribution, localization and buy-in. The team behind us is doing a good job with this. Jimmy Ray and I are forever concerned with not getting stale. We have a good rhythm right now producing almost 50 shows…but I don’t want that gentle rhythm to get too comfortable. One thing both of us miss…and it was highlighted with the success of our appearance at RSA last week is the energy of a live audience. Working with cameras has and continues to be a great development skill. But we miss being in front of and being able to interact with people. It took me 3 years to slowly convince our security marketing team to let us ‘run the stage’ on the expo floor – last week we finally got to do it. Although the experience taught me a few things that I want to do differently…I think it was very successful. RSA was a blast – JR and I LOVE security… but the big show for us (especially based on our audience focus) is CiscoLive! (formerly Networkers).Why do we love CiscoLive? Read More »

Is SIP Trunking the next big thing?

I enjoy following Eric Kapf as I get his emails/blog entries for VoiceCon eNews. This time is no exception. He asserts in his latest post (The Mystery of SIP Trunking) that SIP Trunking is a much bigger deal than anyone is noticing right now. He points to some strong anecdotal evidence that includes a session on this topic being one of the most well attended at VoiceCon plus a few other indicators. Short and sweet article (longer than this reference) . Makes sense to me. What do you think? I bring this up because we are working on Episode 46 (to air on June 25) and SIP Trunking (as all as the growing list of SIP enhancements Cisco has made) as key topics in a ‘why migrate’ story around Unified Communications. Give us your thoughts below! RobbFollow me on Twitter? Must See TechWiseTV….

Data Driven Control Freaks Unite!

imageNew show airing this Thursday – please don’t miss TWTV 44 – Network Management: The Rest of the Story Should we doing a show on Network Management? Based on the responses for this blog as well as what Jimmy Ray got on his Network World blog…great feedback. Jimmy Ray’s Blog Entry: “Network Management Sucks” – Ton’s of great conversation ensuedLooking for Show Notes? Read More »

RSA Security Conference Day 1

Jimmy Ray will be prowling the conference floor here at the Moscone Center today while I host 6 different security guests on our main stage. I am not entirely sure what Jimmy Ray may dig up…more on that later…but our little booth stage will be busy – Here is the agenda:11:15 AM – Siva Mandalam joins me to chat about the Cisco Virtual Office and the realities of the technology12:00 – Both Martin Pueblas and Don Hamilton, Design and Architecture engineers who have been hard at work re-crafting SAFE will share what has changed as we now launch SAFE version 21:00 – Greg Carter, (fellow Texan) Security Services Product Manager is all wound up and ready to share new and updated security services we are offering around the marriage of security and compliance via the IT GRC framework.2:00 – Samantha Madrid is stepping in to talk Web Security with me. Great new stuff on the power of reputation services and the parallel malware signature scanning3:00 – Dual guests on the subject of ‘Secure Remote Access’ with Laure Andrieux and Matt Kaneko. Couple of crazy geeks that have always been fun to present with in the past. 4:00 – Mei Huang is bringing our high end IPS skillz’ down to the SMB (Cisco AIP SSC-5 on ASA 5505)5:00 – Nick Edwards, made famous in one of our early episodes, TWTV 24, gives us the lowdown on how succesful we are being (or not being?) with stopping email threats today. Tomorrow could EASILY be even bigger than today…did you know we are going to stream live as the ‘opening act’ for John Chambers keynote? Read More »

Join Us at RSA Security Next Week!

imageThe big show continues this year for security minded folks and once again, Jimmy Ray and I will be prowling around the expo floor. This is a very corporate show of course but there are always some decent storylines and trends to take a look at. We are going to divide and conquer a bit so if you see us there PLEASE stop and say hello. On Tuesday, Jimmy Ray will be dragging our favorite camera crew around, Greg, from Freeman Productions and some of his misfits…one of my favorites being Rob Baker, someone I think is a slam dunk of Will Ferrell. We work with different, generally local field crews whenever we go on location but our favorite by far is Greg and team. Very thorough, very professional but very willing to hit the lounge after a long day and enjoy good cigar, (more of a Jimmy Ray thing than me but I love the company). The show promises some cool announcements and many updates to a lot of your favorite products. Read More »