Join Us at RSA Security Next Week!
The big show continues this year for security minded folks and once again, Jimmy Ray and I will be prowling around the expo floor. This is a very corporate show of course but there are always some decent storylines and trends to take a look at. We are going to divide and conquer a bit so if you see us there PLEASE stop and say hello. On Tuesday, Jimmy Ray will be dragging our favorite camera crew around, Greg, from Freeman Productions and some of his misfits…one of my favorites being Rob Baker, someone I think is a slam dunk of Will Ferrell. We work with different, generally local field crews whenever we go on location but our favorite by far is Greg and team. Very thorough, very professional but very willing to hit the lounge after a long day and enjoy good cigar, (more of a Jimmy Ray thing than me but I love the company). The show promises some cool announcements and many updates to a lot of your favorite products. I can’t speak specifically to the new stuff as a big official launch is planned for Tuesday (ahh the perils of the insider…knowing but not talking)… But I can tell you that we are trying to do something different from the Cisco booth and I hope you can swing by and let us know how effective it was. My main complaint with the mini-stage presentations from the booth, whether it is Cisco or another company is that generally they are either dead boring OR overly performed to try and keep them from being boring. As we have always believed at TechWiseTV, there are a ton of smart people in our company and if we can simply help them make better use of their message perhaps we can raise the value bar for all of us. Well, Christine Canepa and Maywun Wong from our Security Marketing team decided to let me eat my words. They gave over the whole stage, all three days to TechWiseTV and we are going to try and replicate the TWTV experience (minus the studio of course) right there on stage.I am very excited about hosting 16 different security presentations from some of the brightest minds within Cisco. We have banned all powerpoint unless the visual would really help the storyline and we are driving for 20 minute in-depth ‘tech-talks’ on a killer variety of subjects. Every hour, on the hour we will have fresh new content. I have personally met with every single speaker and reviewed the focus with them and I am quite excited. I can’t tell you much on the details however as I learned that more of it is not public than I originally realized…so I will be mum for now. However, beyond the standard stuff like that, we are also going to stream the taping of Episode 45 on Wednesday at 2 PM PST. The title of that show is ‘Crime Still Pays: Winning the Network Security Arms Race’ and we are featuring some outstanding guests from IronPort’s SenderBase labs and will explore details about the latest bots like conficker, (not the stuff you already know) but the stuff we need to prepare for moving forward AND all the stuff your users need to know about how the browser has a much bigger security role than ever before imagined. What really happens when you ‘browse the web’ – much more than you think and it is fascinating to consider. Jimmy Ray has a number of cool demos up his sleeve as well so this is still one you won’t want to miss. The edited version of this taping will come out on May 21 if you miss it. Our show taping is the ‘warm up act’ for John Chambers key note. If you can’t make it live, be sure and sign up for the stream. You can register for both at cisco.com/go/rsa2009. Valerie St. John will be joining us too so at least come by and tell her what a good job she does.Thanks all! More detail next week! Are you going? What is your best guess on the trends or breakout technologies this year?Robb