Overnight sensations, right? If only it were that easy. The truth is these international pop stars spent their early years perfecting their craft before hitting it big. The same can be said about World Wide Technology (WWT), Cisco’s largest reseller to the United States Federal Government.
Founded in 1990, WWT has grown from a mere startup to a $4 billion+ organization with more than 1,700 employees. Their success secret? A relentless focus on their people, processes, and partnerships—including their close partnership with Cisco. Also of note is their ability to look ahead, anticipating profitable market shifts.
One of those is occurring now in the energy sector. Utilities around the world are eager to modernize energy grids with intelligent infrastructure. While Cisco is ready to help partners meet those needs with its recently introduced Connected Grid portfolio, WWT is also fully on board to generate new sources of revenue.
John Rohde, WWT’s energy and utility practice manager, recently shared his thoughts on what’s required for partners to thrive in the energy sector.
John believes it’s an exciting time to be part of the energy and utility world as it works to transform the way energy is generated, transmitted, distributed, and consumed. It’s also a great opportunity for WWT, and other Cisco partners, to push the envelope in an industry that is experiencing substantial evolution.
To capture this market, WWT has positioned its Energy and Utilities practice to be fully engaged in the creation of a “smarter” grid by focusing on three foundational elements of the transformation, including:
Data Center Consolidation (Smart)
As part of its Data Center practice, WWT has developed advanced technology skills, deep industry expertise, and the long-standing technology partnerships needed to design, deploy, and provide the most sophisticated end-to-end data center solutions and services available. The company also focuses on understanding needs of its utility customers, especially the extreme shift in capacity and storage demands that come with increased instrumentation and the application management required to interpret the incoming information.
Network Infrastructure (Scalable)
WWT’s expertise in designing and building IP networks—ranging from multinational enterprise deployments to national carrier class topologies—produces substantial opportunities for security, flexibility, and growth within the grid. This includes everything from enabling IP inside the substation to the deployment and management of field area networks.
Security and Compliance (Secure)
WWT has had a lot of experience involving federal data centers, which have supporting networks that operate under stringent requirements for security. Because of this experience, it’s had the opportunity to sharpen its existing knowledge base surrounding NERC-CIP and the requirements, exemptions, and anticipated changes in the compliance standard.
But don’t think that opportunities in the energy sector are reserved solely for those already working with customers in this space. With Cisco GridBlocks Architecture, partners new to the field can break into this profitable sector.
Meanwhile, WWT sees its collaboration with Cisco as an excellent “door opener” for helping customers in the utility space.
“When we partnered with Cisco’s Energy and Utility leaders in 2007 to approach the Smart Grid market,” says John, “we were able to quickly begin collaboration on numerous large scale projects due to Cisco’s investment and commitment to the industry in conjunction with WWT’s scalability and experience.”
Like music’s superstars, WWT is climbing the charts, already earning bragging rights with more than 30 utilities, as well as key ecosystem partners across various disciplines within the energy industry.
Ready to increase your “star power”? Find out more about Partner Practice Builder for Connected Energy, and how it can help you simplify the process of developing a Cisco solutions-based business.