Here’s a trivia question for you: What is White Label? No, it isn’t the latest hip hop album from Jay Z. Guess again? Nope, not a new brand of pasta sauce. No fair Googling it! Give up?
If you didn’t guess, White Label is a new partner model within Cisco’s Managed Services channel program that allows two partners to collaborate to provide a managed service to an end customer.
Here’s how it works: a producing partner (who owns the NOC) takes on the operational and technical requirements to support the service. Then, a selling partner represents the service as if it were their own, taking on the customer relationship management, service agreements, and contractual obligations with the end customer.
As you’ll see in the video, partner-to-partner collaboration provides three unique benefits — which will look and sound great to your customers and prove profitable for your business, too.
What are your thoughts on this new partner model? As a Cisco partner, do you find this useful? If you’d like more info, visit the Managed Services page on Partner Central. And, please do post those comments and questions below.