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What is Cisco White Label?

September 29, 2009
at 12:00 pm PST

Here’s a trivia question for you: What is White Label? No, it isn’t the latest hip hop album from Jay Z. Guess again? Nope, not a new brand of pasta sauce. No fair Googling it! Give up?

If you didn’t guess, White Label is a new partner model within Cisco’s Managed Services channel program that allows two partners to collaborate to provide a managed service to an end customer.

Here’s how it works: a producing partner (who owns the NOC) takes on the operational and technical requirements to support the service. Then, a selling partner represents the service as if it were their own, taking on the customer relationship management, service agreements, and contractual obligations with the end customer.

As you’ll see in the video, partner-to-partner collaboration provides three unique benefits — which will look and sound great to your customers and prove profitable for your business, too.

What are your thoughts on this new partner model? As a Cisco partner, do you find this useful? If you’d like more info, visit the Managed Services page on Partner Central. And, please do post those comments and questions below.

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9 Comments.


  1. Hi Alexandra,This is a great article, thanks for that. There is missing only one information – who is managing the program? Do you have some contacts related to the White Label?I would be grateful if you could respond to my above email.Thanks much.Best Regards,Simona

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  2. Alexandra Krasne

    Hi Simona,Thanks so much and glad you found this helpful. Let me know what your specific needs are and I’ll make sure to put you in touch with the right people. Thanks! ~Alex

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  3. Simona: I am responsible for the WW MSCP and am glad to provide further context to the video clip above. Also- if you have a Cisco CCO ID- feel free to learn more at the URL shown above. ThanksTodd

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  4. Which Cisco’s services exactly can I sell under my own brand (white label)?

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  5. What do I have to do in order to become a partner of Cisco and resell its Unified Communications (UC) and Security Solutions under my company’s brand?

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  6. Webex isn’t currently supported through MSCP- you can however inquire on how to become a Webex partner by contacting dbrown3@cisco.com

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  7. Where I can registry my company as a white label partner?Does Cisco offer also outsourcing (sub-contract?) the partners who can do services for my costumers under my own brand?

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  8. WL producers need to apply- enroll through MSCP. Once audited and approved – the Partner Locator will recognize your business as an authorized WL provider. If the partner wishes to out-task some of these NOC services- they can to either Cisco ROS or another WL producer.

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  9. Can i know whom to contact for applying for the white label program?? Would really appreciate if i could get onto the right contacts managing the program

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