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Partner Update Covers Your Top Cisco Headlines, in Less than 5 Minutes

April 21, 2011
at 7:24 am PST

We filmed this week’s Partner Update newscast from a special location that all too many people are familiar with: Cubicle Prison.

But don’t worry, we didn’t stay there for long. We broke free as soon as the new innovations for Borderless Networks were announced.

Watch how Andrew and I break free from Cubicle Prison to deliver your top news headlines in this week’s Partner Update newscast.

But that wasn’t all we accomplished, read on for a recap of the top partner headlines from our newscast:

0:15 – New Innovations in Borderless Networks

New innovations were announced this week in the Borderless Networks Architecture that allow us to pretty much work securely from anywhere, with any device, at anytime. And our customers will be able to better manage their multimedia, users, and devices. But what does that mean for our partners? Well, there are new Cisco Services specifically for our partners that will help you realize greater revenue! Visit this Channels blog post to learn how these innovations will change how (and where) you work and to watch our short video breaking down the news.

0:53 – Capture Market Opportunities with New Architectural Specializations

With $49 billion of total addressable market opportunities in FY11 for Borderles Networks alone, Cisco announced new Architectural Specializations for partners to help capture those market opportunities. This announcement introduces advanced-level architecture specializations, creating a new class of specialization that broadens the partners’ roles specific to each architecture area. Read more about ways Cisco is helping you and your customers make the shift to architectures.

1:40 – Drumroll, Please…New Green Data Center Unveiled in Texas!

The data center has taken a gigantic step towards reducing its carbon footprint: This week, a new Green Data Center in Allen, Texas was unveiled. This new facility showcases Cisco Data Center technologies, such as: Unified Computing, Unified Fabric, and Unified Network Services to create a highly virtualized environment to reduce costs and enhance efficiency. It even has a lagoon that captures rainwater to irrigate the drought-resistant landscape plants. Read about all of the other green features on our sister blog, Inside Cisco IT.

2:25 – Grow Your Sales with UCS Discounts

The new data center in Texas isn’t the only thing that’s green. Cisco just announced a more streamlined way to grow your sales in the unified computing space and give you larger discounts which = more money. Check out our handy FAQ with more information and a breakdown of the UCS Discount Structure Update.

2:42 – Broadcast Recap: Increasing Profits with Collaborative Professional Services

Did you know that Services are THE key differentiator and profitability engine for Cisco partners? Well, that’s what we heard when we caught up with Cisco Services Senior VP Bob Dimicco this week for a live broadcast. We chatted with him about ways partners can profit from services, market opportunities around architectures, and how partners can talk to customers about services. Thanks to the partners who participated and asked your questions via Twitter. Read our full text and video recap of the broadcast here.

3:00 – Mark Your Calendars! Upcoming Virtual Partner Velocity Marketing Broadcast

If you missed out on this week’s broadcast, be sure to tune in to our next live event — a Virtual Partner Velocity broadcast covering lead generation. We’ll be chatting with sales lead expert Brian Carroll who is executive director of Applied Research at MECLABS and author of the popular book, “Lead Generation for the Complex Sale.” This broadcast is happening on May 10 at 7:30 a.m. PST, so mark your calendars and check back on this blog for registration link and additional info. This is one not to be missed!

3:21 – Social Media Spotlight: Tips, Best Practices, and Tricks

With all of the different social media tools available like Ustream, Facebook, Twitter, not to mention blogging, even tech savvy partners can become quickly overwhelmed. To help you better understand and benefit from social media, my fellow Channels blogger Kalpana Ettenson and I have started a new blog series called the Social Media Spotlight.

We’ll share advice, tips, and tricks to help you become successful with social media. This series is just for you, so go ahead and ask those social media questions! Our most recent column covers tips on getting started in social media. Leave us your questions in the comments and we may answer it in an upcoming post.

3:54 – Tweet of the Week!

Last but not least, our Tweet of the Week comes from @TelecomJake.

“Fidelus Wins Cisco Data Center Specializations and Customer Satisfaction … http://bit.ly/fmlYi8 Congratulations, Fidelus!

Thanks for tuning in to this edition of Partner Update. And if you ever miss a past episode of our newscast, you can find our full playlist here.

Be sure to tune in for our next Partner Update! Until then, you stay classy, partners!

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