Consistently using services as part of a customer sale helps you develop a profitable revenue stream, helps increase customer loyalty, and drives more product sales. I didn’t just make that up.
“[With services], I would sell it once and continue to generate revenue as long as the contract remains in place. I don’t have to keep continuously selling,” said Michael J. Frisby, Director at IFM, a Cisco Premier partner. In fact, Michael anticipates that his company will double its revenue in the next 12 months, just from adding services.
See. Now, I bet you’re asking: “How can I get in on the action?”
Fetching coffee for rude executives, making endless photocopies, getting lost amid a sea of cubicles—sounds like a nightmare internship, right?
Many college students spend their summers doing just that, but at Cisco, we see interns as the future of our workforce, as well as an integral part of the talent pipeline. By interning, students learn vital job skills before they graduate and enter the job market, and companies get a chance to mold the next generation.
Our very own intern, and perhaps Hollywood star in the making, Harun Abdi, is a student at Santa Clara University and a Students Rising Above scholarship recipient who is currently working as an intern in Cisco’s WW Partner Marketing Organization.
Harun has spent the past summer working on a number of different tasks (no fetching coffee or being subservient to demanding executives for him, despite what you saw in the video). Here’s a bit more about Harun and the work he did:
The saying goes that you need a year to plan a wedding. With all those details to consider—location, invitations, caterer—it takes a lot of preparation and planning to get everything just right.
If you’ve ever put together an event for your customers, you know that the same attention to detail and planning is just as critical. While planning might not take a full year and you won’t have to listen to numerous demo tapes just to find the perfect band, you do need to take time to think through all the different aspects of your event to make it a success.
These days, you can host two types of events: a physical event in a location people can attend or a virtual event online. There are several factors to consider when deciding whether to hold a live or virtual event (or both).
Here are seven tips to help you plan your next event and make sure it’s a huge success for you and your customers…
We had a technical glitch and we were unable to go through with the broadcast as scheduled. However, we were able to run a broadcast this morning and you can find a replay of it below as well as on our Ustream page.
Our chat was geared toward Small Business value-added reseller partners and focused on Hosted VoIP Solutions. We discussed trends we are seeing in hosted VOIP solutions for Small Businesses, new capabilities that are being developed, and the opportunity they present for VARs.
The conversation covered lots of ground, and here’s some of what we talked about:
For the 500 million Facebook users around the globe, the site has become the de facto means of communicating with friends and relatives. Want to share photos of a recent family vacation or fill everyone in on your thoughts about a recent episode of TV show “Big Brother”? But Facebook is moving beyond just allowing friends to stay in touch with one another: It’s becoming a critical business tool, too.
But how? For starters, Facebook enables you to reach all of your customers with one portal. By aggregating all of your news, images, videos, and blog entries in one place, a Facebook fan page lets your customers (and even other Cisco partners) visit one spot for all of your company’s latest information. The best part is that it also lets them interact. And since so many people around the world are on Facebook already, there’s very little barrier for entry.
Creating a basic Facebook fan page for your company takes just a few steps. To guide you through the process, we’ve put together a video tutorial:
With all the different means of communicating out there—email, newsletters, Twitter—why should you create a Facebook fan page? Here are five compelling reasons for why a fan page is essential for business: