It’s Thanksgiving time in United States—on this holiday, we remember the things for which we are grateful, while also digging in to a hearty meal of roast turkey, stuffing, mashed potatoes, and lots of side dishes (or just nosh on the side dishes, like me—I’m vegetarian.)
I’m sure many would give thanks for a warm house, family, friends, our health, a job. Of course, at Cisco, we also give thanks for the many people who support what we do every day. And that goes especially to you, our partners: Thank you for your continued commitment to Cisco.
So while I take a few days off to give thanks and enjoy a meal with my family and friends, I wanted to share a few tools and sites that will help you navigate Cisco’s offerings for partners.
While the list is long, we want to be sure that you know that there are multiple sources of information to help you in your everyday work with Cisco. And don’t worry, you won’t be tested.
As a Cisco partner, being profitable is most certainly your number-one priority.
And the new Vice President of Cisco’s Worldwide Commercial Segment Dave O’Callaghan gets it. Dave previously served as Vice President of Worldwide Distribution driving Cisco’s distribution strategy. In his new role, he’ll be responsible for sales, strategy and programs for the mid-size and small markets. (And driving partners’ profits!)
Want to know more about what he’s going to do for you? Then tune into our live video broadcast.
I’m a fan of superlatives (who isn’t?). Faster, easier, better: Those all sound good to me. And those are also words that can describe our new Commercial Sales program, Fast Track 2.
As its name implies, Fast Track 2 is designed to simplify sales transactions, making it easier for you to do business with Cisco. So how will it help you? Fast Track 2 will provide a smoother transaction process, with simplified pricing on key product families, and reseller and end-user offers. It will also accelerate partner rewards and incentives, with products built for the mid-market and SMB sectors.
In this video, I provide an overview of Fast Track 2 and how it will support your push to increase profits.
In a nutshell, here are some of the key details about Fast Track 2:
The overall collaboration market is now $38 billion (USD) worldwide. Video, including You Tube and Flip, is growing 35% year over year.
And there is a more than an $8 billion (USD) market for video end points. (That’s not including the services opportunities that add three to five times to that $8 billion.)
I’m not throwing out these stats just to impress you. (Though I hope they are.)
With more than 80% of Cisco’s business going through the channel and more 95% of Tandberg’s legacy business through the channel, collaboration doesn’t just mean creating products that will help businesses collaborate. Sure, that’s an integral part of it, but the collaboration we mean here is also about ways we collaborate with our partners.
We sat down with Richard McLeod (Senior Director of Collaboration here at Cisco) to find out about the products and programs launching this week at our 2010 Collaboration Launch, why everything from Cisco will be video-enabled, and what it means for Cisco and Tandberg partners.
Our 2010 Collaboration Launch brings to market a slew of new video, desktop virtualization, and collaboration products for businesses of all sizes. Not to mention new programs for partners. The new products and programs include…
It’s a well known fact in the IT industry that there is a spending push at the end of the calendar year as companies look to close out their budget. This year-end spending trend represents a great sales opportunity for both Cisco and our partners.
Helping our partners boost profits and provide value to our mutual customers are two core principles of our partner strategy. With that in mind, we recently launched a global sales initiative called “Year-end Sprint” (YES), which will allow us, together with our partners, to capture coveted year-end IT spending.
YES is a collection of several high-value, global architecture product and service offerings for customers that include additional incentives for partners. These offers span our four key architectures: Borderless Networks, Collaboration, Data Center, and Service Provider, including IP NGN and SP Cloud.