Think your website or marketing campaign has it all: Sparkling copy, dazzling design, and enough oomph to convert just about every visitor into a confirmed, solid sales lead? Well, think again.
During Tuesday morning’s Virtual Velocity IPTV broadcast, Luanne Tierney (VP of WW Partner Marketing) hosted Dr. Flint McGlaughlin who is Director of MECLABS and Director of Enterprise Research at the University of Cambridge.
Dr. McGlaughlin provided a host of tips on how you can drive better ROI from marketing campaigns based on his company MECLABS’ extensive research. MECLABS conducts more than 200 digital marketing experiments every year, which are focused on helping companies optimize sales and marketing performance.
During his presentation, he used real-world examples from current Internet campaigns as well as campaigns provided by Josh Krasnegor of FusionStorm, a Cisco partner.
(If you didn’t get a chance to watch the live broadcast, we’ll be posting a full replay for partners soon. “Like” the Cisco Channels Facebook page or follow us @Cisco_Channels on Twitter to get a replay link when it’s available.)
I got a chance to talk with Dr. McGlaughlin after the broadcast about what he identifies as the three principles to drive effective essential tips for lead generation. He also talked about where to place information on your webpage for maximum effect.
So what are those three principles you need to use to guide the presentation of information on your website to maximize leads? Here’s a summary:
Today’s Power of Participation launch delivers new innovations in Borderless Networks for video, energy management, security, and mobility.
Yes, that’s right! Cisco is introducing new products and services across all the functional elements of its Borderless Network Architecture—routing, switching, wireless, and security portfolios. Notable additions include our highest-performing Adaptive Security Appliance firewall, Catalyst switch, and compact ASR 1000 router in their classes, new entry-level 802.11n wireless access points for smaller businesses, and offerings that accelerate application performance physically and virtually across networks.
Of course, as channel partners, you may be wondering, how can you take advantage of these new offerings? Watch our video with Wenceslao Lada (VP Partner Sales and Practice Management, Borderless Networks) as he explains the news and what it means for partners.
A note to our valued Channels blog readers: Cisco blogs will undergo a little maintenance over the next few days.
While all blog content will be accessible during this time, some behind-the-scenes stuff will be happening meaning we won’t be able to post anything new.
What does this mean for you?
No dust or dirt that usually comes along with construction work, luckily. We will back back on Monday, October 4 with some great improvements. (Of course, please continue to post your comments this week and we’ll moderate them as soon as possible once the maintenance is complete.)
In the meantime, we will be posting fresh news and info on our CiscoChannels Facebook page (including a new Partner Update newscast where we recap the latest Cisco partner news in less than five minutes).
We’ll also continue posting updates on the @CiscoChannels Twitter account — be sure to follow us so you don’t miss a thing.
I’m very pleased to announce that Scott Brown will take on the role as our new Vice President of Distribution for Worldwide Channels. After a rigorous interview process, I am confident that Scott is the right leader for this important role.