Over the past couple of weeks, we’ve featured videos and interviews from Cisco’s Partner Velocity event. The conference in Paris proved to partners who attended from 47 different countries that marketing can be targeted, fun, easy, and bring a great return.
If you missed the in-person event, no need to worry: on the Velocity web site, we’ve posted keynote and breakout session videos featuring marketing experts from around the world as well as handouts from their sessions. There’s also a music playlist if you want to get into the groove and dance as you send out tweets or post videos to You Tube.
Check out interviews, partner-created videos, as well as news in this Velocity video playlist (just use the arrows on the sides of the video box to forward through the list of videos from the event):
So, what exactly is a Borderless Network? We caught up with Interop New York conference attendees, asked them that very question, and captured their responses in this video. Their answers ranged from “huh?” to those that were a little more creative to others that proved a bit more thought-provoking.
As we move into the cold winter months, it makes us feel all warm and fuzzy to hear that Cisco Borderless Networks deliver the new workspace experience, connecting anyone, anywhere, using any device, to any resource — securely, reliably, seamlessly.
Catch part two of the video from Interop as more customers share their answers and let us know how Borderless Networks help them work and play in new ways.
Yes, social media is new, funky, and exciting, but how do we leverage it in a meaningful way for business? (And measure the results, too?) Will McInnes, Managing Director at social media strategy firm NixonMcInnes, helps clients answer those very questions every day.
McInnes chatted with me about the eight social media commandments, why immediacy equals success online, the OODA loop, how to get started with social media, and the importance of listening.
If you haven’t gotten started with social media, perhaps it’s at the end of your to-do list behind walking the dog and doing the laundry. By the way, “Start now” is one of the key commandments. Find out what other commandments are on his list in this video interview:
While Partner Velocity was all about helping partners like you harness new opportunities through marketing, it was also about grabbing opportunities to increase revenue in a recovering market.
At the event last week, we announced an update to the Navigate to Accelerate program (to help you navigate the economic downturn and, now, accelerate in the upturn) which included the new 0% financing program EasyLease.
In an interview with channel blogger The VAR Guy, Cisco Senior VP of WW Channels’ Go-To Market group Edison Peres offered four Navigate to Accelerate growth tips for channel partners.
In this latest video from last week’s Partner Velocity event, I talk to speaker Hugh Macfarlane, author of “The Leaky Funnel.” He shares insights about the way businesses buy and important steps for moving customers through the sales cycle more quickly.
As he points out, we have a fixed view of the way we’d like to sell — a set of steps we take — and it’s all about what we want. What about the buyer? What’s their process? And, more importantly, how can we help them move through it more quickly? Watch this interview to find out.