It’s a well known fact in the IT industry that there is a spending push at the end of the calendar year as companies look to close out their budget. This year-end spending trend represents a great sales opportunity for both Cisco and our partners.
Helping our partners boost profits and provide value to our mutual customers are two core principles of our partner strategy. With that in mind, we recently launched a global sales initiative called “Year-end Sprint” (YES), which will allow us, together with our partners, to capture coveted year-end IT spending.
YES is a collection of several high-value, global architecture product and service offerings for customers that include additional incentives for partners. These offers span our four key architectures: Borderless Networks, Collaboration, Data Center, and Service Provider, including IP NGN and SP Cloud.
Video truly is the killer app. Now, I know you’ve been hearing this from me and other Cisco leaders for many years now, but the stats don’t lie.
In fact, did you know people are watching 2 billion videos a day, and uploading 24 hours of new video every minute to YouTube? And that’s just YouTube, which according to comScore accounts for only 26% of the world’s online video viewing. Talk about a true killer app!
For those of us in the marketing world, video is one of the best platforms for communicating with your audience, and that’s what I talk about in Part One of my three-part Marketing Minute series on how to use video.
Did you know that lung disease is the third leading cause of death in America? And globally, lung cancer is the number one cause of cancer death, yet is the most underfunded.
To help raise awareness about lung disease, Cisco sponsored the American Lung Association of Washington’s annual “Fight for Air Climb” fundraiser on October 23. The climb, which was held in Bellevue, Washington, is the largest stair climb in the U.S. (3,242 stairs up and down the Bellevue Towers, to be exact!).
But it wasn’t just Cisco who was involved: We invited Microsoft to join in a little healthy fundraising competition. Together, we helped to raise over $95,000 for the cause. Read More »
So your website has worked its magic, and you’ve scored a sales lead. Now’s the chance to give that lead to your sales team, and help contribute to your company’s bottom line.
Not so fast. According to Dave Green, Director of Best Practices and Applied Research with MECLABS, rather than just handing that lead off to sales reps, you need to nurture it into order to get the lead sales-ready. During a Virtual Partner Velocity IPTV broadcast today, Dave sat down with Luanne Tierney, VP of WW Partner Marketing, to talk about his insights on how to improve the quality of leads, and how to properly nurture your lead to ensure that your company can build revenue effectively, and quickly.
Here are some of the main points that Dave covered:
Want to find out what’s in store for Cisco’s transformational partnerships?
We’ll be hosting a live video chat on our Ustream channel with Wendy Bahr on November 5, 2010 at 10:30 a.m. PST. During the broadcast, we’ll get the latest news and info about Cisco’s global and transformational partnering strategy.
So what will Wendy talk about during the chat? Read More »