It may seem that Facebook and Twitter get all the attention in social media circles these days, while the simple blog has been pushed to the sidelines. But in truth, a blog can and should lie at the center of your social media strategy. After all, a blog enables you to set the narrative for your company in a way that no other Web 2.0 tool can.
In fact, more than half of Internet users read a blog at least monthly and find them very influential, according to research from Technorati and eMarketer. Want to tell a customer success story? Need to spread information about an upcoming company-sponsored event? A blog can serve those needs, and more. Ultimately, you should think of your blog as the hub for your social media activities.
Setting up a blog on your website requires a little programming expertise (here’s some tips on how to do that), but once you’re up and running, it’s good to follow a few guidelines for shaping the content that you’re presenting.
Choose Your Topics
Not certain of what to write about? One of the best places to start is by introducing your company blog as a place to share ideas. Readers will be encouraged to hear that your blog is a place they can respond to—literally, with comments on your content. Inviting feedback is a great way to establish customer conversations.
From there, you can host a company-wide brainstorm session to see what topics customers ask about and where their pain points are. If you can address a customer need on your blog, or show customers how to do something, or lend your expertise, customers will look to you as a trusted source. (And this can also have the added benefit of boosting sales.)
You can also blog about a news story by putting your own twist on it and why it’s important to your readers. Another thing you can do is link out to another blogger and credit them with sharing something interesting, and offer your thoughts on the topic. The possibilities for content are endless.
Do you ever wish your leads were more “hit” and less “miss”? Or maybe you regret spending valuable months chasing a lead that never came to fruition? Well, you’re not alone.
80% of leads are lost, ignored, or discarded because the customer isn’t ready to talk to a salesperson according to Brian Carroll, executive director of Applied Research at MECLABS and author of the popular book, “Lead Generation for the Complex Sale.”
Don’t let another lead turn into a missed opportunity. Register for our free Partner Velocity Virtual broadcast on Tuesday, May 10 at 7:30 a.m. PST with sales lead expert Brian Carroll. During the one-hour session, he will reveal the latest trends and best practices around lead generation that you can put into practice right away. He will also answer your top lead generation questions.
The network needs to be fast, run all of the latest applications, adeptly handle video, not to mention offer stability and security. Oh, and the network should also be scalable and serve users’ needs.
Whew. Needless to say, we expect a lot from the network. And so do customers.
With all these features on customers’ network wish lists, all too often acquisition costs are the only consideration when planning for the future. But Bob Cagnazzi, CEO of Cisco Master Partner BlueWater Communications Group, says that’s a big mistake.
BlueWater provides a lifecycle suite of services around the network, including: collaboration, video, virtualization, and cloud computing for a range of clients in the tri-state New York area. We caught up with Bob on a recent trip to California to get his thoughts on why it’s important for customers to understand both short- and long-term costs associated with the network.
What questions does Bob ask his customers when they’re planning for the future of their networks? Read More »
We’ve all heard some pretty outrageous myths and urban legends. You know, your mom probably warned you that if you swallow chewing gum, it will remain undigested in your gut for seven years.
Or did you hear that penguins will fall on their backs trying to see airplanes flying overhead?
And, finally, you may have heard that a “good enough” network will work just fine for video, voice, and mission-critical applications.
The truth is, none of these myths is true.
And there was some major mythbusting going on yesterday during the “Debunking the Myth of the Good Enough Network” webcast.
Bob Cagnazzi, CEO of BlueWater Communications Group (Cisco Master Partner); Rob Lloyd, Cisco’s EVP of Worldwide Operations; and Mike Rau, Cisco’s VP and CTO of Borderless Networks helped to debunk the seven most misleading myths of the “good enough” network. They talked about the dreaded Single Purpose Myth, the horrific Security as a Bolt On Myth, and the scary Application and Endpoint Ignorant Myth, just to name a few.
After he debunked those myths, Mike then provided key questions for our partners to ask their customers to find out if their network is ready.
Yesterday, I blogged about the “good-enough” network. You know, it’s a network that just good enough to send out a quick email or watch a video, but not quite fast or reliable enough to do everything you need.
It may be easier to think of the good-enough network in terms of other areas of your life where good enough just doesn’t cut it.
For instance, a 19-inch tube TV is certainly good enough for watching reruns of “Magnum P.I.,” but not for watching the big game.
Or using SPF 5 sunscreen may be good enough, but SPF 30 is a way better option if you want to avoid a sunburn.
Just imagine if your customers settled for a good-enough network? It may go something like this:
What are the seven myths about the good-enough network? Read More »