This time around, we’ll hear about lead nurturing. During the session Creating High Quality Leads Through Improved Content Creation and Data Management, which will take place on October 28 at 7:30 a.m. PST, Luanne Tierney, VP of WW Partner Marketing, will chat with Dave Green, Director of Best Practices and Applied Research with MECLABS. Dave will talk about lead nurturing, and the content and data implications of lead nurturing and scoring.
It’s one thing to hear about the latest data virtualization and cloud infrastructures, but to truly understand the way these technologies work, you have to see them in action. In the past, testing out the technologies required finding someone willing to give you a tour of their data center, or paying for your own dedicated test environment.
But that all changes today. Cisco distributor partner theWestcon Group has unveiled the first in a series of US-based “Centers of Excellence” so VARs can get hands-on training and an up-close look at solutions targeted at next-generation, virtualized data centers.
Called LEAP Centers (LEAP stands for Learn, Experience, Architect and Plan), these locations provide an opportunity to test-drive a broad range of leading data center.
We chatted with Westcon about these new LEAP centers, what they offer, and how partners can get involved.
The big game is about to start. Everyone’s eyes are firmly fixed on their televisions. The kickoff, then wild cheers. But suddenly, the image starts to fade, get fuzzy, and then there’s only static…
What a customer thinks was a good deal was, in fact, a very expensive mistake. Of course, as our partners, you understand that customers shouldn’t trust mission-critical applications to equipment that isn’t purchased from Authorized Cisco Partners.
Sure, it’s easy for customers to find a good deal online, but authentic equipment comes with a guarantee and has been put through Cisco’s strict testing and quality control…
A major component of my job here at Cisco is to get out from behind my desk to meet with you, our partners. No matter what part of the world I’m in during these meetings, there is always one question I know will always be asked: “What are the latest trends in marketing, and how can I put them to work for my business?”
While I wish I could meet with every single one of you from around the globe, the reality is that I cannot (unless you have a DeLorean with a flux capacitor or the secret formula to human cloning). So I’ve decided to create the Marketing Minute, an ongoing series of short videos designed to help answer the most popular questions that I hear from you.
To start of the series, I’m taking a look at Twitter, one of my favorite social media tools.
You have questions, we have answers. We gathered up questions we’ve been hearing from partners around the topic of managed services, cloud, and white label and sat down with one of the foremost experts on the topic: Todd Roth, Director of the Managed Services Channel Program at Cisco. In this Q&A, he addresses partner concerns around new consumption models, partner-to-partner collaboration, and highlights some new developments in the managed services realm.
And with new cloud service designations within the Managed Services Channel Program (MSCP) that were just announced, this is a good time to explain those as well.
Channels blog: Hi, Todd. Thanks for joining us. What does “cloud service designation within MSCP” mean?
Todd Roth: It’s the beginning of a new class of service designations that enables partners to align and brand their cloud-based offerings with Cisco. Offerings that are built on a Cisco-validated architecture.
CB: What are the designations and who can take advantage?