With new ways to amp up your marketing, innovative ways to use social media, ways to market the cloud, and outside-the-box thinking, the fourth annual Partner Velocity event kicked off yesterday in Barcelona, Spain.
So far, attendees have heard from speakers about a variety of topics, including: How to “thinque funky,” differentiation, using mobile for marketing, cloud, and personal tips on growing professionally and balancing home/work life. We’ll have interviews with speakers and session recaps over the next few days. I got the chance to visit with a few partners to find out what they’re eager to learn about at this year’s event.
With only one full day of the event under our belt, we’ve already learned a ton. Read on to find out what we’ve heard about so far.
After jumping on two planes, and lugging along all of my video equipment, I’ve made it to Barcelona, Spain, for Partner Velocity, which is taking place this week. This annual event brings together thought leaders from across the marketing world to talk and engage with our partners, helping them learn the latest marketing tips and tricks.
Today I had the chance to host a Ustream broadcast with Scott Klososky, the former CEO of three startups. Scott filled us in on cloud computing, one of the most disruptive technologies since the advent of the Internet. Scott will be hosting a session here at Partner Velocity titled “What Is the Cloud and Why Should I Care?” With that as the jumping point for our discussion, we had a far-ranging talk on why cloud is critical right now.
Here’s a replay of the broadcast:
Want to read more about what we talked about? Read on for a recap. We also have information about our next Ustream broadcast, which is on hosting a Ustream broadcast, scheduled for tomorrow, at 11:45 a.m. CET.
Barcelona is a great city—with its fantastic Basque food, gorgeous beachside location, and beautiful architecture courtesy of famed architect Antonio Gaudi, this Spanish city can’t be beat.
Next week, Barcelona will play host to partners from around the world who will be convening there to attend Partner Velocity, our annual event focused on giving our partners the insight, knowledge, and networking they need to accelerate their marketing.
This year, we’ll be providing our partners with access to the inside scoop on the latest social media and web 2.0 marketing trends. We’ll also have two sessions on marketing the cloud.
Yesterday, we hosted a live video broadcast via Ustream with VP of Worldwide Commercial Sales Dave O’Callaghan—during our half-hour talk, we discussed everything from Fast Track 2 (our new Commercial sales program), to our partner-led sales strategy in Commercial sales, to what we think Dave’s new nickname should be. (Read on to find out how you can participate in the contest for a chance to win a Flip camera.)
For those of you that didn’t get a chance to tune in live, here’s a replay of our broadcast:
Want to know more about what we talked about? Here’s a recap.
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