We’ve all settled for less in our lives. Maybe you bought a pair of shoes that were a little tight, but the sale price was way too good to pass up. Or perhaps you got a brand-new digital camera that wasn’t exactly the one you wanted, but last year’s model way a much better price.
While everyone loves getting a good deal, sometimes buying the less expensive option means sacrificing quality. You’d pay good money to make those blisters on your feet disappear and when those pictures of your daughter’s graduation don’t come out, you curse yourself for spending less.
When it comes to the network, saving a few dollars up front may sound good, but losing the ability to capitalize on trends such as video, mobility, and cloud just don’t add up. (And may cause headaches down the road.)
In fact, research shows that over the long run, it may not even be the most cost efficient. Building a tactical network based on low-cost point products and services increases the total cost of ownership for most organizations by at least 20 to 35 % over a three-year time frame, according to the white paper “Debunking the Myths of A ‘Good Enough’ Network.”
The white paper findings also indicate that a network is only as reliable as its weakest link. And saving a bit of money on a router may be offset by the cost of an outage – and then some. That’s just one of the seven deadly network sins.
What are the other seven deadly network sins? And what should you know about a multi-vendor approach to building business-critical networks?
Tune into our webcast, hosted by Rob Lloyd (Cisco’s executive vice president of worldwide operations) to find out. The webcast will also feature executives from The Royal Bank of Scotland and Cisco Gold Partner BlueWater Communications Group.
During the broadcast, he offered an overview of how services are a key differentiator for Cisco partners, and he explained how services can drive partner profitability. Here’s a replay in case you missed it.
Cisco’s services strategy places the partner at the center, according to Bob, because partners are critical to Cisco’s go-to market strategy, whether a partner is selling professional services, managed services, or technical services.
In terms of sales, it used to be that products generated far more revenue for partners than services. Five years ago, 80% of partners’ business was product-based, and 20% was generated by services. Now, partners’ business is almost split evenly between product and services. Bob then told viewers that services help an end-customer see how technology can really generate business outcomes.
Want to learn more? In addition to the video replay above, we’ve got a text summary of the broadcast, along with time stamps to identify sections in which Bob addresses key topics, such as market opportunities around architectures, success stories, and how Cisco’s services are different from those competitors offer.
Remember the days when going to work meant being stuck at your desk, working on a desktop PC? Thankfully, the proliferation of laptops, tablets, and mobile devices, along with a robust network to support connectivity, has enabled all of us to be on the go and working, at the same time.
With new innovations in Borderless Networks, which are being announced today, an organization’s ability to securely connect anyone, anywhere, with their preferred device, while delivering a high quality experience even to the most resource-intensive multimedia applications, has become even stronger.
So how will these new innovations change the workplace even more? Watch this video to find out, and to learn more details on the enhancements.
Luckily, most of us don’t have a boss like that one in the video. And using our smartphones, we can get some work done on the beach! (Ok, maybe).
As for how the new the Borderless Networks innovations will have an impact—they will deliver solutions in three areas: Security, Management, and Multimedia.
Here are the details, and what the new innovations will mean for our partners: Read More »
Over the past few years, so many partners and even Cisco employees have asked me time and again “How do I get started in social media?” Having heard that question so often, it seemed to me that before we use our new Social Media Spotlight series to highlight best practices when blogging, or using Twitter or Facebook, we should explain how to get into the social media game.
I myself came to social media by way of journalism, so when someone asks me how to get started, I usually turn around and ask the person who’s talking to me, “What do you want to achieve in using social media?”
Perhaps you’re not certain what you want to achieve, beyond knowing that you want to use social media at your company. According to a recent survey conducted by IPED and commissioned by Cisco, about 50% of partners are interested in learning how to expand online engagement to drive business. Does that include you? Then read on for some advice on how to start process.
1) Identify Your Goal(s)
Defining what you want to achieve is the major starting point—if you haven’t used social media before, and you are looking to get started, you need to ask yourself what you want to use social media for—what is your goal?
For most businesses, social media can help amplify your company’s message, help you engage with your customers, start conversations, and deepen relationships. So keeping that in mind, you should start thinking about a social media plan by developing a list of clear goals. It should be more than just gaining followers and fans. While gaining followers is one metric, the conversation, interaction, and even leads you generate are important ways of measuring success.
Once you have that list of goals (my rule of thumb is that two or three is ideal) then your next step will be to identify which social media vehicles align with those goals. Read More »