Cisco Marketing Velocity is an event like no other. It was launched with the idea of being an exclusive and unique event, targeting Cisco partners interested in innovative marketing techniques. Over the last few years, it’s become so much more as top partner executives increasingly see the value of top-flight marketing and engagement as part of their value proposition to customers.
There will always be healthy debate about the best techniques, tips and tricks – especially with how technology is changing the way we communicate. But strong marketing and even stronger customer engagement wins business, builds your brand, and keeps you connected in a world where customers don’t lack for information. You need to do everything you can to stay ahead of paradigm shifts and new competition for your business.
Next week’s Marketing Velocity, which officially kicks off in Cannes, France, on Tuesday, is the seventh such event hosted by Cisco, and we’re very excited to welcome over 200 partners representing 44 countries where Cisco does business.
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Tags: Cannes, Cisco, Cisco partner marketing, Marketing Velocity, partner, Sherri Liebo
By the year 2015, connected mobile devices will overtake desktop usage and Wi-Fi access traffic will surpass wired access traffic. From 2012 to 2017, mobile data will grow 13-fold. Looking at statistics like these, it’s clear that mobility isn’t just another trend or hot topic – it’s a fundamental transformation of how businesses and their employees access information and accomplish work. And it’s creating more opportunities for Cisco partners to engage with customers than ever before.
But the mobility opportunity is more than just a discussion of one or two technologies. A true mobility conversation includes examining your customers’ mobile workforce strategies and taking a solutions-based approach to increasing worker productivity.
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Tags: BYOD Smart Solution, Cisco, edison peres, jabber, mobility, partner, vxi
Every Friday, we’ll highlight the most important Cisco partner news and stories of the week, as well as point you to important Cisco-related content you may have missed along the way. Let’s have it.
Off The Top
Andrew Sage, Cisco vice president, Worldwide Partner-Led, has good news for top-performing participants in Partner Plus: you’ll not only be recognized as part of Cisco’s new Winners Circle sales initiative, but you’ll also get to attend a special event at a luxury resort with some of Cisco’s key executives. You heard it right: prime networking, a gorgeous location, and an earnest reward for the hard work that goes into building and executing on Partner Led solutions.
It’s all part of the ongoing expansion of Partner Plus, including, as Andrew mentioned, new Partner Led Sales Excellence Training.
“You leverage the same content the Cisco sales team uses, meaning that partners and the field are on the same page when it comes to the fundamentals of business planning for an account or territory,” Andrew explains. “In turn, you can better manage sales. It’s truly a collaborative learning process that we have seen transform partners from salespeople into more strategic advisors that get at what customers really want and need.”
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Tags: andrew sage, Cisco, Cisco Fit4Talent, IoE, Partner Plus, Public Cloud, Ubiquysis, Weekly Rewind
This is the fourth blog in the Cisco Partner Talent series, helping partners attract, develop, and retain the right people with the right skills at the right time. Last month’s blog discussed the importance of “emotional” onboarding. This month’s blog post goes into detail about stage four of the Cisco Fit4Talent Employee Lifecycle: Learning and Development.
It’s hard to predict the future, but one thing is for sure: technology will continue to evolve and your business will, too. The question is: will you still be able to beat your competition as the industry shifts and the rules change?
The answer may lie in your people. Are you offering them the training they need to succeed? Just as important, are you seeing a solid ROI from those offers? A recent article available to Cisco partners sheds light on these questions and more.
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Tags: Cisco, Cisco Fit4Talent, partner
We estimate there are approximately 1.4M potential mid-size and large customers globally. Reaching them with the right message and the right offerings at the right time is not trivial, nor is it something that just luckily happens. It takes a good understanding of the sales cycle and most importantly the knowledge of how to start the conversation around business planning and strategy. There is lots of new business to be won and Cisco is committed to your success with these customers. Cisco’s new Partner Led Sales Excellence Training can set you on the right path.
Effective business planning is an important value that we bring to the customer. A roadmap and a list of recommendations helps customers make strategic decisions across their organization without having to piece together all the offerings and connect all the dots themselves. That level of planning and consulting ultimately secures your place as a trusted advisor with the customer.
The new Partner Led Sales Excellence Training Modules help you get started. Read More »
Tags: Cisco, cisco's winner circle, partner, partner led, training