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The Secret Formula for Success: Leveraging Promotions for the Win-Win

Last Saturday, I spent a few hours scouring department stores for “that just right pair of black flat shoes” needed for an upcoming networking event.  On the third stop, there was a large sign reading “Buy One – Get One Half Off”. Now, I didn’t NEED two new pairs of shoes, but after finding those black flats and a pair of sandals, you would have been hard pressed convincing me otherwise. And when I saw the same offer on workout socks, I felt like I had won the shoe shopping lottery!

A great sales promotion is designed to get you in the door, capture your attention, make you feel you’re getting an incredible deal and, if all goes well, compel you to buy more product or services than you originally planned. The optimal situation is where the customer feels they got the best end of the bargain and so does the seller. It’s a win-win for everyone.  This is the recipe for repeat business and increased loyalty.

So what could possibly go wrong? Read More »

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Cisco Partner Weekly Rewind – June 20, 2014

June 20, 2014 at 8:13 am PST

Partner-Weekly-Rewind-v2

Each week, we’ll highlight the most important Cisco partner news and stories, as well as point you to important, Cisco-related partner content you may have missed along the way. Here’s what you might have missed this week:

Off the Top

Steve Benvenuto had some great insight into Master Specialized Partners this week.

Cisco added the Master Specialization to the Channel Partner Program portfolio to build greater customer confidence and stronger relationships in an increasingly complex technological world. The Master Specialization helps partners better align expertise to a customer’s business needs.

Be sure to see what Steve had to say and let him know what you think. Read More »

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Customers Put Complex Environments in the Hands of a Master Specialized Partner

I am always excited to talk about Master Specializations. And you may have heard at Partner Summit, back in March of this year, about our heightened focus and continued commitment to our Master Partners.

“Our Master Specializations in Security, Collaboration and Cloud speak to our subject matter expertise and ability to dive deeper, creating business relevant solutions for our customers.” This is how John Rohde of World Wide Technology (WWT) aptly describes his experience as a Cisco Master Specialized partner. WWT has been a Cisco Gold Partner since 2002, and they made a careful decision to become Master Specialized, going deeper in three areas: Security, Collaboration, and Cloud Builder.

Why did we add Master Specialization to our Channel Partner Program portfolio? It’s simple: to build greater customer confidence and stronger relationships in an increasingly complex technological world. Our Master Specialization helps you better align your expertise with to your customer’s business needs.

For example, an area like security is relentlessly high-pressure and constantly changing. When customers put their trust in Cisco technologies to enforce the strongest security possible, they want to work with a partner who has invested in and demonstrated a level of proficiency that is on par with Cisco security experts. Read More »

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Cisco Partner Weekly Rewind – June 13, 2014

June 13, 2014 at 9:04 am PST

Partner-Weekly-Rewind-v2Each week, we’ll highlight the most important Cisco partner news and stories, as well as point you to important, Cisco-related partner content you may have missed along the way. Here’s what you might have missed this week:

Off the Top

It’s always great to hear from Sherri Liebo and she dropped by the Channels Blog this week with the latest in her Marketing Superhero series. Remember the superheroes introduced at this year’s Marketing Velocity event in Chicago? Well this week, Sherri focused on the Wonder Vision ability.

She also took a look at how the Wonder Vision ability, which lets you “see what no one yet can see” allows for insight into areas such as the $4.6 trillion opportunity in Internet of Everything (IoE) in the public sector.

Be sure to check out Sherri’s latest blog and join the conversation on Wonder Vision and IoE. Read More »

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Wonder Vision: The Power to See What No One Yet Can See

June 11, 2014 at 7:30 am PST

As I mentioned at the end of Marketing Velocity 2014, I am starting a fun blog series based on the marketing superheroes introduced at the event in Chicago. I will spend the next few months talking individually about the five superheroes we introduced at Cisco Marketing Velocity:

  • Wonder Vision – The power to see what no one yet can see
  • Alchemist – The power to blend art with science in a way no one can ignore
  • Super Voice – The power to reach millions at the same time
  • Data Man – The power to turn piles of data into competitive insights and deliver real marketing value
  • Mega Mentor – The power to get the most from others

First off this week, Wonder Vision!

“Business as usual” is no more, and marketing super powers such as Wonder Vision are needed to keep pace with the unprecedented change in our industry.  Read More »

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