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Alignment Between Sales and Marketing is Crucial for Revenue-Generation Marketing

December 20, 2013 at 12:14 pm PST

The odds of qualifying a lead if called in 5 minutes are 21 times higher versus 30 minutes. The odds of calling to qualify a lead decrease by over 6 times in the 1st hour.

Forbes

In my most recent blog, I approached the idea of revenue-generation marketing needing to have proof in the pipeline. Of course you can re-read my previous blog, but “no matter how great your strategy may be, you should check the metrics to make sure it’s working” nicely sums it up.

I also touched lightly on how sales and marketing should align in order to make revenue-generation marketing successful and that is the topic I would like to focus on in this blog. Read More »

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Cisco Partner Weekly Rewind – December 20, 2013

December 20, 2013 at 9:48 am PST

Partner-Weekly-Rewind-v2Each week, we’ll highlight the most important Cisco partner news and stories, as well as point you to important, Cisco-related partner content you may have missed along the way.
Here’s what you might have missed this week:

Bruce and Edison Year End 2013Well here we are. We have reached the last Cisco Partner Weekly Rewind of the year. I won’t be back in this Weekly Rewind space until January 10, 2014.

I hope you are all spending time with friends and family during this holiday season, and that you are closing out 2013 in style.

As you can see here, Bruce Klein and Edison Peres wish you the best as we all head into the holiday season. Also, Cisco as a whole wants to thank you for your hard work and commitment. Read More »

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Cisco Partner Weekly Rewind – December 13, 2013

December 13, 2013 at 8:34 am PST

Partner-Weekly-Rewind-v2Each week, we’ll highlight the most important Cisco partner news and stories, as well as point you to important, Cisco-related partner content you may have missed along the way. Here’s what you might have missed this week:

Wow, winter seems to have taken hold early this year. Here in North Carolina, we are certainly seeing colder temperatures than normal this time of year. My dogs certainly seem to appreciate a warm spot on the couch more these past few days.

Even though temps are dropping outside, we are, of course, keeping the fires going here at Cisco. Even as we are heading toward the holiday season where we will all enjoy some time with friends and family, we still have a lot going on for partners. Here’s a little recap of the week!

Off the Top

As part of our Partner Voices series, we like to highlight the successes of our partners using Cisco products and services to solve customer issues. This week, we had the opportunity to speak with MCPc about a recent airport project they completed. Read More »

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Partner Voices: Removing Risk, Lowering Cost – The MCPc & Cisco Partnership

December 11, 2013 at 7:28 am PST

As part of our ongoing Partner Voices blog series, we had the opportunity to hear from MCPc. During the past 11 years, MCPc has bet long on Cisco, using networking, switching, telepresence, and digital media tools within its own business and in the outstanding help for the business of its clients.

For example, since the beginning of 2013, MCPc has used Cisco Telepresence internally for more than 4,320 hours of cumulative communication. That is more than 180 full days of time. Most MCPc associates have Jabber on their mobile devices, and their local media is paying attention to the ways in which MCPc has implemented Cisco throughout the company. But MCPc does more than just make its own travel schedule easier for employees – it has enabled clients to take advantage of Cisco’s full breadth of offerings. Read More »

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Cisco Partner Weekly Rewind – December 6, 2013

December 6, 2013 at 9:21 am PST

Partner-Weekly-Rewind-v2Each week, we’ll highlight the most important Cisco partner news and stories, as well as point you to important, Cisco-related partner content you may have missed along the way. Here’s what you might have missed this week:

Since the last Partner Weekly Rewind, I took a nice long weekend to enjoy the U.S. Thanksgiving holiday. I hope that those of you here in the United States took the time to relax a little as well.

I was able to visit some family and enjoy what amounted to one long, continuous meal from about 1 p.m. until 7 p.m. last Thursday. Now that I am out of my food-induced stupor, it’s back to providing you an update on what you might have missed this week.

Off the Top

CRN held it’s Women of the Channel event where they honored 295 women in channels whose expertise and vision deserved recognition. Cisco is proud that seven women were honored from our company this year.

Wendy Bahr, Jeanne Beliveau-Dunn, Maria Cannon, Michelle Chiantera, Julie Hens, Jennifer Rillera, and Karen Walker were all honored this year. Please catch up on what they had to say to CRN and join us in congratulating them.

In addition, Wendy Bahr, Maria Cannon and Julie Hens were each included in this year’s “Power 100: The Most Powerful Women Of The Channel 2013.”

Again, congratulations to all the women honored at this year’s CRN event. Read More »

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