If you attended the first two sessions of Cisco’s Partner Marketing Velocity webinar series on social media-- Building a Successful Social Media Program and Social Media Events Experience—you’re probably thinking you have everything you need to conquer the world of social media.
But before you set off on your quest, take note. Making social media part of a larger effort, such as a specific company initiative, ensures greater success. In fact, if you tie social media into all of the moving parts of your company’s business strategy, then it has a much better chance of resonating with your audience.
In the third session of the webinar series—Creating an Integrated Campaign—I discussed this very issue, sharing the benefits of using an integrated rather than siloed approach. I also gave examples of how Cisco has integrated social media into its campaign strategy and recommended best practices for creating an integrated social media campaign.
Still want to email your messages and call it a day? Read More »
Tags: Cisco, integrated campaigns, partner velocity, partners, social media
There’s nothing worse than the pain of replacing an employee. Or the worry of recruiting new talent to deliver on a time-sensitive project. And it can become downright difficult when the person you need to replace, or add, must possess highly specialized skills.
So what’s your strategy? Panic when your best networking engineer gives his or her notice? Miss an important deadline? Or plan ahead?
I like option No. 3, and I’m sure you do, too. However, I’m guessing running a successful consulting business means your plate is typically full. That said, I’m also guessing recruiting is a challenge, especially when you need someone “yesterday.”
But that’s okay. We have a solution for you. Read More »
Tags: cisco channels, cisco partner talent network, CPTN, online recruitment platform award
I’ve been on a mission to determine exactly what keeps you up at night, and I think I’ve got it (at least one of the things).
When Cisco partners speak candidly about their marketing efforts prior to being nominated for Cisco mConcierge, I often hear the same words or phrases over and over. Reactive. Scattered. Hit and miss. Hardly the harbingers of success. Read More »
Tags: cisco channels, Cisco mConcierge, linkedin
Did you know that by 2016, two thirds of the world’s mobile data traffic will be video? And by 2020, 50 billion devices will be connected to the Internet? This is huge. Plus, the global cloud market will grow nearly 500 percent by 2020. For me, this means I get to communicate with bunches of new people!
For your customers, it means figuring out how to tap into this major shift to empower employees to engage in entirely new ways. It’s also about putting the collaboration solutions in place to help their workforces evolve from knowledge workers to next-generation collaborative innovators.
This transition presents an exciting—and profitable—opportunity for our partners. And Cisco just sweetened the pot with its launch of new products, services, and promotions at the Collaboration Partner Summit in Los Angeles.
Want to accelerate your collaboration sales? Find out what’s new. Read More »
Tags: Cisco Business Edition 6000, Cisco HCS, Cisco prime collaboration manager, Cisco Unified Communications., Cisco WebEx Meeting Server, collaboration summit, Hosted Collaboration Solution, Prime Collaboration
Why be social at events in the first place? I mean, don’t you have enough to do already?
In the second in Cisco’s Partner Velocity webinar series on social media, I covered social media’s role at events and how you can use it to achieve your goals, whether you’re looking to generate leads, drive attendees to your booth, or increase share of voice.
Creating an end-to-end events strategy means setting reasonable goals, using social listening to hear what people are saying, asking the right questions, creating an editorial calendar, and setting a cadence of activities leading up to and during your event. I shared how to build that as well as general social best practices and ways to encourage participation.
So for those who are dubious about this whole social media thing, there are quite a few benefits to creating a social strategy for your next event. Using Twitter, Facebook, your blog, and LinkedIn can help you bring customers to your booth, drive sales, increase interest in what you do, and get people talking about your company.
So how does it work? And how can you win a consultation worth US$2500 to help you get your social efforts off the ground? Read More »
Tags: cisco channels, ciscochannels; partner velocity, partner velocity