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Leading in a Crowded Marketplace

June 22, 2009
at 12:00 pm PST

How does a company lead a market, rather than respond to it? What is real value? What are the characteristics of a successful leader?The hallmarks of successful companies and traits of successful leaders have been discussed and argued quite a bit, especially in this economy. Offering a new take on the subject, Oren Harari, best-selling author and professor at the Graduate School of Business in the University of San Francisco, has some bold insights in his book, “Break From the Pack: How to Compete in a Copycat Economy.” In this interview, he offers tips to succeed (and lead) in any economy.
As Cisco partners, you are leaders — leading companies, leading teams, and leading the way toward the best customer solutions. What sorts of innovations in customer service and creative problem solving have helped you succeed? How have you broken from the pack?

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