Many believe that number 13 equals bad luck. And on Friday the 13th some may take extra precautions to ensure nothing bad happens. There are literally hundreds of myths out there around things that could bring bad luck: a black cat crossing your path, walking under ladders, and breaking mirrors, to name a few.
One thing that’s guaranteed to bring good luck to all, however, is watching the latest Partner Update newscast. What could be more lucky than getting all of the latest Cisco partner news in less than five minutes?
It’s been a busy week! In this newscast, we share ways that Cisco is simplifying and making easier to do business with us, we cover the top networking myths, new IT cloud and print solutions, give you a recap of our B2B lead generation and marketing webcast with tips on turning leads into customers, a way to turn your customers’ old networking equipment into money for you, showcase B2B blogging tips, and highlight our Tweet of the Week.
Keep reading for highlights and links to everything we covered in this week’s Partner Update along with timestamps so you can easily jump to each item.
Simplifying at Cisco
SVP Keith Goodwin blogged last week about ways that we’re simplifying her at Cisco, and making it easier to do business with us. And he laid out three ways that we’ll do that. Click here for all the details on the changes and how they impact partners.
Networking myths debunked and helping customers plan for the future
To debunk some of the networking myths circulating right now, Rob Lloyd, Cisco’s EVP of Worldwide Operations; Mike Rau, Cisco’s VP and CTO of Borderless Networks; and Cisco Master Partner Bob Cagnazzi, CEO of BlueWater Communications Group, held an hour-long webcast.
- You can find the webcast recap and replay here.
- Our interview with Bob from Master Partner BlueWater here. He covers best practices and ways his company helps customers prepare for the future.
- And Silicon Angle’s ongoing series debunking all seven myths, starting with myth one: “The Single-Purpose Network.”
Breaking news! Xerox and Cisco to deliver IT cloud and print solutions
So, what does that mean for partners? These offerings from Cisco and Xerox can help you capture the managed services market transition ahead of your competition with lower risk and cost. Get the latest details here.
Trade in clunky networking equipment for cash!
If your customers have clunky old equipment lying around, you should take advantage of Cisco’s Trade-In Accelerator Program, or TAP for short. TAP gives partners financial incentives to migrate a customer’s Cisco and competitive networking equipment to newer Cisco products. Enrollment in TAP 13 began on May 2 and lasts until June 10. Visit this link to learn more about the program and how to sign up.
Velocity broadcast recap: lead generation, social media, and marketing tips for partners
To find out how to turn leads into customers, B2B expert and author Brian Carroll shared tips and practical advice during our most recent Partner Velocity Virtual broadcast. He also spent some time answering our partner’s top lead generation questions. You can find the recap and watch the video replay here.
Social Media Spotlight: tips for creating a successful B2B blog
The latest addition to our ongoing series the Social Media Spotlight we help you maintain a company blog and offer up five quick tips for success. Visit our latest Social Media Spotlight and be sure to ask your social media questions, too.
Share your blog links on our Facebook page
Do you blog? If so, visit the Cisco Channels Facebook pageand post a link to your corporate blog and we may promote it on an upcoming episode of Partner Update.
Tweet of the Week
If you need a little more motivation to start blogging, this week’s Tweet of the Week comes from Perrine Crampton. “57% of b2b companies acquired customers thru their corporate blog.” Now that’s food for thought.
We’re listening! Partner Pulse Survey
We had one more item important item that didn’t make the broadcast. Cisco is conducting the ninth global survey for our Select, Registered, and Premier Partners. The results will help us improve your profitability and customer satisfaction around Cisco’s small business solutions. Visit the Global Touch site anytime before May 20 to share your feedback.
Thanks for tuning in and be sure to join us again for our next episode of Partner Update. To catch any previous episodes, check out our Partner Update playlist.
Tags: 13, B2B, blogging, Cisco, debunk, facebook, friday, keith goodwin, master partner, myth, networking, news, partner update, partners, pulse, rob lloyd, social media, TAP, twitter, velocity, video, webcast, xerox