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Increase Wallet Share–and Help Customers Get More from Their Networks

February 1, 2012
at 7:07 pm PST

It’s quiz time! Which of the following is true?

a) Every second, one hour of video is being uploaded to YouTube.

b) Four years from now, there will be 7.1 billion mobile connected devices.

c) By 2015, Internet traffic volume will be the equivalent of downloading every movie ever made.

d) All of the above.

I’ll give you a moment to ponder…give up? The answer is d: all of the above.

Are your customers ready for this influx of data, video, and devices? Not to worry. Cisco has you—and your customers’ networks—covered.

Today, Cisco is again leading in switching innovation by supporting 100, 40, and 10 Gigabit over Ethernet (GE) for Cisco Nexus and Catalyst switches. These advancements are fully scalable, intelligent, and cloud-ready—and apply to the campus and data center.

For partners, this provides a very profitable opportunity to help customers improve and upgrade their networks as they embrace cloud computing and mobility, continue to load up the network with video, and struggle to get their arms around the data deluge.

So how do you begin the conversation with customers? A great way to begin is to talk about investment protection. Only Cisco customers can take advantage of advanced support for 10 GE today, with seamless moves to 40 and 100 GE as demand increases. And we all know that demand will continue to increase.

The bottom line: we’re entering the “Internet of things,” where more bandwidth, higher speed aggregation, lower latency, and services to ensure high quality of experience are clearly top of mind in IT departments large and small.

But that’s not all.

IT departments are feeling the financial heat—they need to reduce capital costs. Gartner estimated in 2009 that operating expenses would consume more than 75 percent of IT spend in 2011. This runs completely counter to current economic pressures.

Cisco knows that you need to simplify deployment and management. That’s why it has integrated a rich set of tools into its switching portfolio to help you—and your customers—automate and simplify complex tasks in configuration, deployment, monitoring, and troubleshooting. This adds up to:

  • Improved operational efficiency
  • Lower total cost of ownership of Cisco networks

And let’s not forget simplifying network virtualization across the campus and data center. Both are critical. As a Cisco partner, you can help customers achieve increased segmentation and scale—while simplifying deployment with Easy Virtual Network, which dramatically reduces the number of steps for network virtualization.

So want to get in on the game? Learn more about Cisco’s switching leadership and talk with your customers today. They need your help to address the scalability, bandwidth, and performance demands driven by emerging trends.

Are you growing your business with the right mix of products, services, support tools, and profitability programs offered by Cisco?

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