Guy Kawasaki Explains the Art of Innovation in 10 Steps
At Cisco Live last week, the closing keynote featured entrepreneur, Twitter star, and former Apple software evangelist Guy Kawasaki. During his 25-year career, he’s learned a lot about innovation through both his successes and missteps.
During his talk, Guy boiled down the art of innovation into 10 easy—and not so easy—steps:
1. Make meaning
2. Make a mantra (not a mission statement)
3. Jump to the next curve
4. Roll the dice
5. Don’t worry, be crappy
6. Let 100 flowers blossom
7. Polarize people
8. Churn, baby, churn
9. Follow the 10-20-30 rule
10. Don’t let the bozos get you down
Watch the video to hear Guy’s irreverent explanation of these 10 steps, how to create your own successful innovations, and…generate revenue.
To catch keynote replays from Padmasree Warrior and John Chambers as well as other content from Cisco Live 2009, visit the Cisco Live virtual event.
Posted by Alexandra Krasne at 11:21AM PST

Edward Jul 8, 2009
I enjoyed this a lot. Guy always has something to offer no matter where you are in the product or service development.