July 07, 2009

Guy Kawasaki Explains the Art of Innovation in 10 Steps


At Cisco Live last week, the closing keynote featured entrepreneur, Twitter star, and former Apple software evangelist Guy Kawasaki. During his 25-year career, he’s learned a lot about innovation through both his successes and missteps.

During his talk, Guy boiled down the art of innovation into 10 easy—and not so easy—steps:

1. Make meaning
2. Make a mantra (not a mission statement)
3. Jump to the next curve
4. Roll the dice
5. Don’t worry, be crappy
6. Let 100 flowers blossom
7. Polarize people
8. Churn, baby, churn
9. Follow the 10-20-30 rule
10. Don’t let the bozos get you down

Watch the video to hear Guy’s irreverent explanation of these 10 steps, how to create your own successful innovations, and…generate revenue.


To catch keynote replays from Padmasree Warrior and John Chambers as well as other content from Cisco Live 2009, visit the Cisco Live virtual event.

Alexandra Krasne Posted by Alexandra Krasne at 11:21AM PST

Permalink, Comments (11), Trackbacks (0)

Tags: cisco live guy kawasaki innovation san francisco twitter

11 Comments

Edward Jul 8, 2009

I enjoyed this a lot. Guy always has something to offer no matter where you are in the product or service development.

DCS Jul 9, 2009

Excellent video! Guy always seems to give an awesome presentation…can we see the complete keynote w/o having to pay $400 for the full-on virtual event subscription?

Alexandra Krasne Jul 9, 2009

Thanks, glad this was helpful. It was great to hear the whole speech in person and this short version is useful if you only have a few minutes. If you want to hear the whole thing…

Guy Kawasaki’s full keynote will be available via Cisco Live Virtual. Just sign up for the free account which gives you access to view the keynotes (but not the technical sessions).

I’m told that Guy’s speech will be up soon. I can post an update here when it goes up.

Ken Jul 13, 2009

I attended Cisco Live 2009 and am looking forward to watching the keynote of Guy Kawasaki again!

Jim Hays Jul 13, 2009

Like many of the other people who posted comments to this, I would love to see the full keynote from Guy.  Please let us know when it is up.  Thanks!

Alexandra Krasne Jul 13, 2009

Hi everyone,
Just found out that Guy Kawasaki’s full keynote is now available on Cisco Live Virtual. (Registration is free if you just want to view keynotes.)

Once you’ve logged in, head to the Auditorium and you’ll see Guy’s name in list of On-Demand keynotes.

Love Those Kids Jul 14, 2009

Yes, yes, yes!  Thanks for putting out on Linked In.

DCS Jul 14, 2009

FWIW, just checked it out but it doesn’t seem to be open to registered users on the free side. Clicking on the “view” button simply spawns a dialog window: “Have an account already and want premier access? Click here to upgrade…”

Alexandra Krasne Jul 14, 2009

Thanks for letting us know. Just pinged the Virtual team—they said this issue will be corrected ASAP.

Gregor Spowart Jul 28, 2009

There’s a reason he’s got a massive following on Twitter and it’s because he speaks a lot of sense and delivers it in a really simple, engaging way.

Thanks for posting the keynote.

QBasic Nov 21, 2009

You’ve offered some great information here. Thank you for sharing this.

Post a comment

Join the conversation!

We encourage your comments, questions and suggestions. All comments are moderated and will appear as soon as they are approved by the moderator.

Please increase the validity of your comment by providing a valid first and last name. Spam, off-topic or offensive comments will not be posted.

Name:
Email:
URL:

Comments:

Notify me of follow-up comments?

Submit the word you see below:


Post a trackback

Ping this URL to post a trackback:
http://blogs.cisco.com/trackback/7593/2JxuGRbz/

More blog posts

Previous post:
Cisco Live Top Video Hits Playlist

Next post:
Cisco's Winning Formula Isn't Changing

Recent posts:
February 2010 Archive