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Cisco’s Investing in Partners, Offering Rewards; So Don’t Miss VIP 20 Enrollment

It’s a fact that Cisco combined with our partners form the largest collection of networking experts in the world.

We value your relationship with us, and as we have demonstrated to you with our Cisco Partner Value Proposition, your profitability is very important to us. It’s our goal to support and reward your efforts and talents around key industry trends.

Cisco has invested more than $1 billion (US) in partners through VIP (Value Incentive Program), a popular program designed to increase your overall profitability, technology architecture growth, and operating profits.

VIP enables Cisco Specialized and Authorized Technology Partners (ATP) to earn even more margin and profit for investing in and focusing business practices on four key Cisco architectures or tracks: Collaboration, Borderless Networks, Data Center, and now, Express.

What’s new with VIP 20?
Curious about how you can get rewarded for earning a profit?

The year 2013 marks the 10th anniversary and 20th consecutive period of VIP with VIP 20! We’ve just made some key program updates to VIP 20, too, all designed to streamline your path to profit, including:

  • Integrating Express as a track in the VIP 20 program. This will make it even easier for our SMB and Commercial segment focused partners to take advantage of Cisco’s flagship profitability program.
  • As in prior VIP periods, the Product SKU lists are updated to ensure we are rewarding partners for selling the most current solutions – please see the VIP Playbook for more details.
  • Plus, we have fine-tuned the rules around program enrollment, payment cycles, and order processing.

To take advantage, just enroll in our ever-popular Value Incentive Program (VIP 20)—from July 29 through September 7, 2012. All partners must enroll to take advantage of the program.

Ready to take advantage of VIP 20?
Go to the Partner Program Enrollment (PPE) Tool to enroll anytime between July 29 and September 7, 2012. VIP 20 eligible SKUs will be available on August 3. Once you’re on the VIP 20 site, be sure to utilize the product matrixes in the VIP Partner Playbook to maximize your VIP payments. And don’t forget, all partners including Express, must enroll for VIP 20 to take advantage of the program.

Don’t miss our handy VIP 20 infographic for a quick snapshot of the program, key updates, and enrollment information. 

With VIP, Cisco pays you twice a year for working with customers, selling VIP-eligible products, and maintaining required specializations and ATP’s. Since VIP Express was replaced by the Express track, it will continue to pay quarterly.

What do you think about the enhancements to the VIP program? Share your feedback with us in the comments.

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2 Comments.


  1. Me gusta la plataforma CISCO, cuando creemos en una linea de negocios da gusto venderla y promocionarla.

    CISCO vale la pena trabajarla.

       0 likes

  2. Please consider including Aironet 3602 in VIP Express Commercial. Just don’t get why it is not there, while 3502 is. Seems illogical to make partners sell older equipment in order to receive better rebates. Thank you.

       0 likes