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When the odds are against you, there are two roads you can take:
1. Buy into the negativity and become a self-fulfilling prophecy or
2. Persevere to rise above the adversity and exceed everyone’s expectations.

When Cisco joined the server party several years ago and set out to design a new system that addressed our customer’s power, management, and server administration costs challenges, the cynics said, “It couldn’t be done.”

Then, when Cisco’s Unified Computing System (UCS), a new system that blended compute, network, storage access and virtualization into a single unit, was announced two years ago, skeptics predicted that it would never succeed.

Now, less than two years after UCS first shipped in July 2009, Cisco holds the third position in global market share in x86 blade server factory revenue as of Q1 CY11, according to the IDC Worldwide Quarterly Server Tracker, May 2011. Furthermore, businesses worldwide shifted over 10% of the x86 blade market to UCS, and in the U.S. nearly 20%, as mentioned in Cisco’s Vice President of Server Access and Virtualization Business Unit Soni Jiandani’s blog post.

This information comes on the heels of last week’s exciting announcement, Cisco UCS B250 M2 Blade Server won the “Best of Show” award in the Hardware and Storage category at Microsoft TechEd 2011 in Atlanta, Georgia.

I’ll let you guess which road Cisco took to beat the odds.

We couldn’t have done it…without our partners!

We share this honor with you. Thanks to your UCS sales efforts, Cisco has achieved top ranking as a computing systems vendor in just over six quarters of sales. Partners demonstrated that UCS is a critical element with solutions being delivered from strategic partners that include BMC Software, Citrix, EMC, Microsoft, NetAppRed Hat, and VMware, just to name a few. And with over 42 technology partners integrating their management platforms with UCS APIs, you’ve shown us that you also see the value in UCS. Together, we have proved our biggest critics wrong and outpaced market growth within x86 blades.

Thank you for joining us on this journey as UCS evolves and we continue to beat the odds in this rapidly growing market.

Still not sold?

“Nothing else came close in terms of management simplicity, energy efficiency, application availability and cost reduction, all of which have made it possible for us to hit our initial ROI targets and deploy an architecture that can scale with us over the coming years,” said James McGibney, data center lead of global construction company Tutor Perini Corporation.

That’s just one of several UCS customer comments. Check out what other customers had to say about UCS along with key milestones, awards, and product reviews on our sister blog, Data Center Networks. And if you’re looking for a little mid-week humor, watch this video as we poke fun at the worst predictions in history.

What are some of the predictions you’ve seen that didn’t come true?

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2 Comments.


  1. Loved the beginning of this article and loving the emergence of Cisco. Way to go before we sleep :)

       0 likes

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