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	<title>Cisco Blog &#187; The Truth About Marketing</title>
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	<link>http://blogs.cisco.com</link>
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	<lastBuildDate>Mon, 13 Feb 2012 14:58:31 +0000</lastBuildDate>
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		<item>
		<title>12 Marketing Metrics that Matter</title>
		<link>http://blogs.cisco.com/truthmarketing/12-marketing-metrics-that-matter/#utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=12-marketing-metrics-that-matter</link>
		<comments>http://blogs.cisco.com/truthmarketing/12-marketing-metrics-that-matter/#comments</comments>
		<pubDate>Thu, 09 Feb 2012 13:00:52 +0000</pubDate>
		<dc:creator>Ruth White-Cabbell</dc:creator>
				<category><![CDATA[The Truth About Marketing]]></category>
		<category><![CDATA[b2b marketing]]></category>
		<category><![CDATA[Cisco]]></category>
		<category><![CDATA[Cisco partner marketing]]></category>
		<category><![CDATA[marketing measurement]]></category>
		<category><![CDATA[marketing metrics]]></category>
		<category><![CDATA[metrics]]></category>

		<guid isPermaLink="false">http://blogs.cisco.com/?p=60495</guid>
		<description><![CDATA[Metrics are fast becoming the B2B marketers new best friend. As we begin to take on responsibility for more of the sale funnel and ultimately revenue generation, our reliance on metrics increases. We need to learn a new language – one based upon return on investment and productivity. With metrics we can show the value of marketing, effectively manage our marketing investments, and ensure we’re putting our budget dollars in the best places  to drive business. Here are twelve metrics that can help ensure you’re choosing the best marketing investments for your business:
]]></description>
		<wfw:commentRss>http://blogs.cisco.com/truthmarketing/12-marketing-metrics-that-matter/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Accelerate! Session  Recap: Marketing Planning for 2012</title>
		<link>http://blogs.cisco.com/truthmarketing/accelerate-session-recap-marketing-planning-for-2012/#utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=accelerate-session-recap-marketing-planning-for-2012</link>
		<comments>http://blogs.cisco.com/truthmarketing/accelerate-session-recap-marketing-planning-for-2012/#comments</comments>
		<pubDate>Fri, 03 Feb 2012 20:14:11 +0000</pubDate>
		<dc:creator>Ruth White-Cabbell</dc:creator>
				<category><![CDATA[The Truth About Marketing]]></category>
		<category><![CDATA[Accelerate]]></category>
		<category><![CDATA[Accelerate! Virtual Workshop]]></category>
		<category><![CDATA[b2b marketing]]></category>
		<category><![CDATA[Cisco partner marketing]]></category>
		<category><![CDATA[cisco partner marketing accelerate!]]></category>
		<category><![CDATA[MarketingSherpa]]></category>
		<category><![CDATA[MECLABS]]></category>

		<guid isPermaLink="false">http://blogs.cisco.com/?p=59981</guid>
		<description><![CDATA[B2B marketing challenges such as producing high-quality leads, generating the required volume of leads, conveying value, creating PR buzz, and competing in a multi-channel lead generation , are on the rise.  Demonstrating marketing’s contribution to revenue is a key focus for marketers.  So what tactics can help us do this?
]]></description>
		<wfw:commentRss>http://blogs.cisco.com/truthmarketing/accelerate-session-recap-marketing-planning-for-2012/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Taking Part &#8211; What Being a Part of L2012 Means for Cisco</title>
		<link>http://blogs.cisco.com/truthmarketing/taking-part-what-being-a-part-of-l2012-means-for-cisco/#utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=taking-part-what-being-a-part-of-l2012-means-for-cisco</link>
		<comments>http://blogs.cisco.com/truthmarketing/taking-part-what-being-a-part-of-l2012-means-for-cisco/#comments</comments>
		<pubDate>Fri, 27 Jan 2012 20:30:30 +0000</pubDate>
		<dc:creator>Ian Symes</dc:creator>
				<category><![CDATA[The Truth About Marketing]]></category>
		<category><![CDATA[Cisco]]></category>
		<category><![CDATA[Cisco London 2012]]></category>
		<category><![CDATA[cisco London 2012 Olympics]]></category>
		<category><![CDATA[Cisco partner marketing]]></category>
		<category><![CDATA[L2012]]></category>

		<guid isPermaLink="false">http://blogs.cisco.com/?p=58786</guid>
		<description><![CDATA[In less than 200 days, the greatest show on earth comes to my country’s capital, London. It’s never happened before in my lifetime and in spite of longer life expectancies, it is probably never going to happen again. Which means not only do I want to savour every moment, share it with my family and friends but I also want to leave a permanent mark in terms of Cisco’s involvement. As a marketer, sponsoring a global event such as London 2012 is incredibly exciting and at the same time a major challenge. With so many other sponsors and the general media noise that builds up around the Games, how do you create a marketing strategy that has depth and stands out?]]></description>
		<wfw:commentRss>http://blogs.cisco.com/truthmarketing/taking-part-what-being-a-part-of-l2012-means-for-cisco/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Right &#8216;Rights&#8217; &#8211; Lessons from the Cisco London 2012 Olympics Sponsorship</title>
		<link>http://blogs.cisco.com/truthmarketing/the-right-rights-lessons-from-the-cisco-london-2012-olympics-sponsorship/#utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=the-right-rights-lessons-from-the-cisco-london-2012-olympics-sponsorship</link>
		<comments>http://blogs.cisco.com/truthmarketing/the-right-rights-lessons-from-the-cisco-london-2012-olympics-sponsorship/#comments</comments>
		<pubDate>Mon, 09 Jan 2012 23:32:12 +0000</pubDate>
		<dc:creator>Pippa Collett</dc:creator>
				<category><![CDATA[The Truth About Marketing]]></category>
		<category><![CDATA[2012 london olympics]]></category>
		<category><![CDATA[Cisco London 2012]]></category>
		<category><![CDATA[Cisco Olympics Sponsorship]]></category>
		<category><![CDATA[Cisco partner marketing]]></category>
		<category><![CDATA[Cisco_London_2012]]></category>
		<category><![CDATA[event sponsorships]]></category>
		<category><![CDATA[L2012]]></category>
		<category><![CDATA[London 2012]]></category>
		<category><![CDATA[London Olympics]]></category>
		<category><![CDATA[Sponsorships]]></category>

		<guid isPermaLink="false">http://blogs.cisco.com/?p=56945</guid>
		<description><![CDATA[Correctly conceived and creatively executed sponsorship is a powerful marketing tool.  Why else would the Fortune 500, along with millions of other businesses big and small, invest precious marketing dollars in the discipline?  As mentioned in my previous blog post, the first step in successful sponsorship is having clear objectives, whether those are aimed at brand building, commercial gain or stakeholder engagement.  Clearly articulated SMART objectives are a pre-requisite for achieving the second most important aspect of successful sponsorship – securing the right ‘rights’.]]></description>
		<wfw:commentRss>http://blogs.cisco.com/truthmarketing/the-right-rights-lessons-from-the-cisco-london-2012-olympics-sponsorship/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Google Places is the Place for You</title>
		<link>http://blogs.cisco.com/truthmarketing/google-places-is-the-place-for-you/#utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=google-places-is-the-place-for-you</link>
		<comments>http://blogs.cisco.com/truthmarketing/google-places-is-the-place-for-you/#comments</comments>
		<pubDate>Fri, 02 Dec 2011 18:07:59 +0000</pubDate>
		<dc:creator>Ruth White-Cabbell</dc:creator>
				<category><![CDATA[The Truth About Marketing]]></category>
		<category><![CDATA[cisco partner marketing. b2b marketing]]></category>
		<category><![CDATA[google places]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[online optimization]]></category>
		<category><![CDATA[search engine optimization]]></category>

		<guid isPermaLink="false">http://blogs.cisco.com/?p=53351</guid>
		<description><![CDATA[You probably already have a Google Places listing and don’t even know it. Google collects data from multiple sources, some of which may be outdated or incorrect and aggregates these into a Places listing. As an experiment, I checked Google Places listings for several Cisco partners and found that only one out of the 10 listings I checked had been claimed and verified by the partner company. Most had outdated or irrelevant information. Find out why Google Places is important for your business. ]]></description>
		<wfw:commentRss>http://blogs.cisco.com/truthmarketing/google-places-is-the-place-for-you/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Sponsorship –  Past Its ‘Sell By’ Date?</title>
		<link>http://blogs.cisco.com/truthmarketing/sponsorship-%e2%80%93-past-its-%e2%80%98sell-by%e2%80%99-date/#utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=sponsorship-%25e2%2580%2593-past-its-%25e2%2580%2598sell-by%25e2%2580%2599-date</link>
		<comments>http://blogs.cisco.com/truthmarketing/sponsorship-%e2%80%93-past-its-%e2%80%98sell-by%e2%80%99-date/#comments</comments>
		<pubDate>Thu, 06 Oct 2011 13:00:03 +0000</pubDate>
		<dc:creator>Pippa Collett</dc:creator>
				<category><![CDATA[The Truth About Marketing]]></category>
		<category><![CDATA[Cisco]]></category>
		<category><![CDATA[Cisco_London_2012]]></category>
		<category><![CDATA[Cisco_Olympics_Sponsorship]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Olympic Games]]></category>
		<category><![CDATA[Sponsorships]]></category>

		<guid isPermaLink="false">http://blogs.cisco.com/?p=44866</guid>
		<description><![CDATA[In the good old days last century, global sponsorship was the preserve of a select number of companies.  Only a handful of sponsorship properties could be considered to have global reach (The Olympic Games, FIFA World Cup, Formula One Racing).  A similarly small number of brands were big enough to pay the premium for gaining mass market brand exposure at a fraction of the cost of a global advertising campaign. But technology has changed all that.  Exponential growth in computing power, the internet and mobile has created a new environment.  Brands are now able to reach customers with individual conversations pretty much anywhere in the world.

]]></description>
		<wfw:commentRss>http://blogs.cisco.com/truthmarketing/sponsorship-%e2%80%93-past-its-%e2%80%98sell-by%e2%80%99-date/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Seven Important Takeaways from the 2011 MarketingSherpa B2B Summit</title>
		<link>http://blogs.cisco.com/truthmarketing/seven-important-takeaways-from-the-2011-marketingsherpa-b2b-summit/#utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=seven-important-takeaways-from-the-2011-marketingsherpa-b2b-summit</link>
		<comments>http://blogs.cisco.com/truthmarketing/seven-important-takeaways-from-the-2011-marketingsherpa-b2b-summit/#comments</comments>
		<pubDate>Tue, 04 Oct 2011 13:00:05 +0000</pubDate>
		<dc:creator>Ruth White-Cabbell</dc:creator>
				<category><![CDATA[The Truth About Marketing]]></category>
		<category><![CDATA[b2b_marketing]]></category>
		<category><![CDATA[Cisco_Marketing]]></category>
		<category><![CDATA[Cisco_partner_marketing]]></category>
		<category><![CDATA[lead_generation]]></category>
		<category><![CDATA[lead_nurturing]]></category>
		<category><![CDATA[marketingsherpa_b2b_summit]]></category>
		<category><![CDATA[marketing_automation]]></category>

		<guid isPermaLink="false">http://blogs.cisco.com/?p=44608</guid>
		<description><![CDATA[The biggest challenges for B2B marketers are 1) generating high-quality sales leads, 2) providing a sufficient volume of leads to sales, and 3) accommodating lengthening sales cycles. No real surprise there. I’m sure all of us experience these challenges. What is surprising is that B2B marketers don’t appear to be adapting new marketing practices that can help to address these challenges. ]]></description>
		<wfw:commentRss>http://blogs.cisco.com/truthmarketing/seven-important-takeaways-from-the-2011-marketingsherpa-b2b-summit/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Cisco London 2012 Sponsorship – More Than Choirboy Hair</title>
		<link>http://blogs.cisco.com/truthmarketing/cisco-london-2012-sponsorship-%e2%80%93-more-than-choirboy-hair/#utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=cisco-london-2012-sponsorship-%25e2%2580%2593-more-than-choirboy-hair</link>
		<comments>http://blogs.cisco.com/truthmarketing/cisco-london-2012-sponsorship-%e2%80%93-more-than-choirboy-hair/#comments</comments>
		<pubDate>Thu, 08 Sep 2011 23:07:41 +0000</pubDate>
		<dc:creator>Ian Symes</dc:creator>
				<category><![CDATA[The Truth About Marketing]]></category>
		<category><![CDATA[2012_Olympics]]></category>
		<category><![CDATA[Cisco_London_2012]]></category>
		<category><![CDATA[Cisco_Marketing]]></category>
		<category><![CDATA[Cisco_Olympics_Sponsorship]]></category>
		<category><![CDATA[London_Olympics]]></category>
		<category><![CDATA[Olympics_2012]]></category>
		<category><![CDATA[Rachel_Morris]]></category>
		<category><![CDATA[Roger_Black]]></category>
		<category><![CDATA[Tim_Brabants]]></category>

		<guid isPermaLink="false">http://blogs.cisco.com/?p=41850</guid>
		<description><![CDATA[For Cisco, London 2012 is all about leveraging network technology to create a better Britain, a brilliant future as we see it. London 2012 is the starting gun for us, not the finishing tape as so many other sponsors see it. The legacy is what it’s all about, not just 5 weeks of incredible sporting challenge. So when we look at our 2012 marketing strategy, we always keep the end goal in mind.]]></description>
		<wfw:commentRss>http://blogs.cisco.com/truthmarketing/cisco-london-2012-sponsorship-%e2%80%93-more-than-choirboy-hair/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Technology Buyers are Increasingly Social</title>
		<link>http://blogs.cisco.com/truthmarketing/technology-buyers-are-increasingly-social/#utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=technology-buyers-are-increasingly-social</link>
		<comments>http://blogs.cisco.com/truthmarketing/technology-buyers-are-increasingly-social/#comments</comments>
		<pubDate>Thu, 04 Aug 2011 18:25:56 +0000</pubDate>
		<dc:creator>Ruth White-Cabbell</dc:creator>
				<category><![CDATA[The Truth About Marketing]]></category>
		<category><![CDATA[b2b marketing]]></category>
		<category><![CDATA[Cisco]]></category>
		<category><![CDATA[cisco channels]]></category>
		<category><![CDATA[Cisco partner marketing]]></category>
		<category><![CDATA[IT buyers]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[social networks]]></category>
		<category><![CDATA[technology buyers]]></category>

		<guid isPermaLink="false">http://blogs.cisco.com/?p=38874</guid>
		<description><![CDATA[<a rel="attachment wp-att-38879" href="http://blogs.cisco.com/truthmarketing/technology-buyers-are-increasingly-social/attachment/social-network-2/"></a> <a rel="attachment wp-att-38882" href="http://blogs.cisco.com/truthmarketing/technology-buyers-are-increasingly-social/attachment/social-network-3/"></a> <a rel="attachment wp-att-38883" href="http://blogs.cisco.com/truthmarketing/technology-buyers-are-increasingly-social/attachment/social-network2/"></a> <a rel="attachment wp-att-38886" href="http://blogs.cisco.com/truthmarketing/technology-buyers-are-increasingly-social/attachment/social-network2-2/"></a> According to SiriusDecisions, 70% of the buying process is now completed before the prospect is ready to speak with a [...]]]></description>
		<wfw:commentRss>http://blogs.cisco.com/truthmarketing/technology-buyers-are-increasingly-social/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Cisco NOW Van Program Ending</title>
		<link>http://blogs.cisco.com/truthmarketing/cisco-now-van-program-ending/#utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=cisco-now-van-program-ending</link>
		<comments>http://blogs.cisco.com/truthmarketing/cisco-now-van-program-ending/#comments</comments>
		<pubDate>Fri, 08 Jul 2011 15:57:38 +0000</pubDate>
		<dc:creator>Ruth White-Cabbell</dc:creator>
				<category><![CDATA[The Truth About Marketing]]></category>
		<category><![CDATA[Cisco_NOW_Van]]></category>
		<category><![CDATA[NOW_Van]]></category>
		<category><![CDATA[partner_marketing]]></category>

		<guid isPermaLink="false">http://blogs.cisco.com/?p=36054</guid>
		<description><![CDATA[<a rel="attachment wp-att-36055" href="http://blogs.cisco.com/truthmarketing/cisco-now-van-program-ending/attachment/now-van/"></a> As the saying goes, all good things must come to an end, and this is very true of the Cisco [...]]]></description>
		<wfw:commentRss>http://blogs.cisco.com/truthmarketing/cisco-now-van-program-ending/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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