Ron Ricci
Vice President, Corporate Positioning, Cisco Systems
Corporate Positioning
Ron Ricci is vice president, corporate positioning, at Cisco, reporting to Chairman and CEO John Chambers. Ron and his team are responsible for developing and driving the executive collaboration processes used by Cisco’s Councils and Boards; and using communications to shape the vision, strategy, culture and process priorities of the company.
Ron leads a number of key Cisco events, including the Strategic Leadership Offsite for Cisco’s top 3,000 managers. His book, Momentum: How Companies Become Unstoppable Market Forces, was published by Harvard Business School Press in November 2002, and is ranked as a “Top 100” Amazon.com book for marketing and business strategy.
Ron’s area of expertise is in positioning technology companies for market leadership with customers. Before joining Cisco, he was a brand positioning consultant and principal at Cunningham Communication, working with companies like Adobe, HP, IBM, Kodak, and Motorola.
Cisco is the worldwide leader in networking for the Internet. Cisco services and solutions allow individuals, companies, and countries to increase productivity, improve customer satisfaction and strengthen competitive advantage. At Cisco, our vision is to change the way the world works, lives, plays and learns. Headquartered in San Jose, California, Cisco has 279 sales and support offices in 74 countries, and 63,000 employees.
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