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Sandra Acham

No Longer with Cisco

Sandra Acham is responsible for integrated marketing communications and the management of cross-functional marketing mix for enterprise and mid-market businesses. She has also been instrumental in marketing a variety of technology solutions including audio broadcasting, customer relationship management, security, networking, software and hardware solutions for both product and services.

Throughout her career, she has been a key contributor to global marketing initiatives and collaborated with dynamic global teams to increase marketing unity, communications, product awareness, and year over year profits.

Prior to Cisco, Sandra worked at start up companies to large global enterprises where she lead a variety of marketing initiatives from corporate communications to strategic planning and execution.

Sandra holds a Bachelor of Arts degree in Environmental Studies from San Francisco State University.

Articles

June 1, 2016

COLLABORATION

How Video Helps Schools Reimagine Education

2 min read

Imagine a school where students use mobile devices to learn from anywhere at any time. Students can interact face-to-face with classmates around the world. Where students and educators who can’t be present in a classroom can still be part of the class. Educators, superintendents, administrators and deans come together virtually to collaborate with video conferencing. […]

April 25, 2016

COLLABORATION

How Banks Can Regain Customer Trust

2 min read

The financial crisis of 2008 cast a negative shadow on the banking industry. And the series of banking scandals that followed resulted in the public’s loss of trust in banks. “The disconnect between banks and customers has reached a critical point. As this “value gap” continues to widen, many customers feel that banks are becoming […]

March 21, 2016

COLLABORATION

Video Provides a Fresh Approach to Retail

3 min read

The real work of retailers is building a trustful and relevant relationship, creating a series of positive interactions with shoppers, and ultimately selling merchandise. Employee engagement is critical to both the customer experience and retail success. The interactions that take place before, during, and after a sale, whether online or in a physical store, set top retailers apart.

February 16, 2016

COLLABORATION

The New Workplace:  If You Build It They Will Come

2 min read

Workplace transformation is in its early stages. It’s a great time to look ahead and evaluate your space needs for the next few years. Designing a workplace based on people, space, and technology can help cultivate engagement, productivity, and cost savings.