Roberto De La Mora is the head of product/solution marketing for Cisco’s Internet of Things group.
In this capacity Mr. De La Mora provides strategic direction for the Internet of Things Business Group and field marketing teams, and supports the sales organization by defining the value proposition for these solutions focusing on the market and buyer needs, as well as creating the competitive and market positioning for the portfolio. His team develops the strategy and requirements for the programs and initiatives needed to successfully execute on the strategy, ensure the alignment of the channels, sales, technical operations and support teams, and serves as a liaison between Cisco’s IoT BG, customers, partners and sales teams.
Frequently Mr. De La Mora participates in industry events and user forums as a speaker on business value of technologies such as Software Applications, Networking, Mobility, Cloud, Collaboration and Video. He also interacts frequently with key customers as one of Cisco’s business technology experts.
Mr. De La Mora is an experienced international executive with a 23-year career distinguished by achievements in sales growth, channel management, business and market development, marketing and product management, with a track record of rapid promotion and delivery of measurable results. He worked for companies such as Siemens, Lucent Technologies, Avaya, and he joined Cisco at the end of 2003.
Mr. De La Mora holds an MBA from the Instituto Mexico-Aleman de Capacitacion Industrial y Comercial in Mexico City, Mexico, with post-graduate diplomas in Production & Materials Management, Sales Management and Industrial Finance and Accounting. He graduated with honors as a Computer Systems Engineer from the UNIVA, in Guadalajara, Mexico.