This meter represents your reputation at a 100% scale based on your level of participation on the site. Find out more
Roberto De La Mora responsibilities include product/solution marketing for Cisco’s Enterprise and Mid-Market Unified Communications and Infrastructure portfolio, UC Endpoints & Clients, and Cloud Collaboration solutions.
In this capacity Mr. De La Mora provides strategic direction for the Collaboration Business Group and field marketing teams, and supports the sales organization by defining the value proposition for these solutions focusing on the market and buyer needs, as well as creating the competitive and market positioning for the portfolio. His team develops the strategy and requirements for the programs and initiatives needed to successfully execute on the strategy, ensure the alignment of the channels, sales, technical operations and support teams, and serves as a liaison between Cisco’s Collaboration BG, customers, partners and sales teams.
Frequently Mr. De La Mora participates in industry events and user forums as a speaker on business value of technologies such as Unified Communications, Collaboration, Conferencing, Desktop Virtualization, Video, Mobility and Cloud. He also interacts frequently with key customers as one of Cisco’s business technology experts.
Mr. De La Mora is an experienced international executive with a 23-year career distinguished by achievements in sales growth, channel management, business and market development, marketing and product management, with a track record of rapid promotion and delivery of measurable results. He worked for companies such as Siemens, Lucent Technologies, Avaya, and he joined Cisco at the end of 2003 as the responsible for Unified Communications for Latin America.
Mr. De La Mora holds an MBA from the Instituto Mexico-Aleman de Capacitacion Industrial y Comercial in Mexico City, Mexico, with post-graduate diplomas in Production & Materials Management, Sales Management and Industrial Finance and Accounting. He graduated with honors as a Computer Systems Engineer from the UNIVA, in Guadalajara, Mexico.