<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Cisco Blog &#187; Pippa Collett</title>
	<atom:link href="http://blogs.cisco.com/author/pippacollett/feed/" rel="self" type="application/rss+xml" />
	<link>http://blogs.cisco.com</link>
	<description></description>
	<lastBuildDate>Sat, 25 May 2013 00:10:13 +0000</lastBuildDate>
	<language>en-US</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	
		<item>
		<title>Drawing on the parallels between business and sport</title>
		<link>http://blogs.cisco.com/video/drawing-on-the-parallels-between-business-and-sport/</link>
		<comments>http://blogs.cisco.com/video/drawing-on-the-parallels-between-business-and-sport/#comments</comments>
		<pubDate>Thu, 29 Mar 2012 12:57:44 +0000</pubDate>
		<dc:creator>Pippa Collett</dc:creator>
				<category><![CDATA[Video]]></category>
		<category><![CDATA[Cisco]]></category>
		<category><![CDATA[liam Tancock]]></category>
		<category><![CDATA[sports]]></category>
		<category><![CDATA[TelePresence]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://blogs.cisco.com/?p=64984</guid>
		<description><![CDATA[There’s a common theme between world class athletes in training for medal success at the Games and business people working [...]]]></description>
		<wfw:commentRss>http://blogs.cisco.com/video/drawing-on-the-parallels-between-business-and-sport/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>The Olympics as a B2B Marketing Proposition</title>
		<link>http://blogs.cisco.com/collaboration/the-olympics-as-a-b2b-marketing-proposition/</link>
		<comments>http://blogs.cisco.com/collaboration/the-olympics-as-a-b2b-marketing-proposition/#comments</comments>
		<pubDate>Fri, 24 Feb 2012 16:33:37 +0000</pubDate>
		<dc:creator>Pippa Collett</dc:creator>
				<category><![CDATA[Collaboration]]></category>
		<category><![CDATA[Cisco]]></category>
		<category><![CDATA[collaboration]]></category>
		<category><![CDATA[London 2012]]></category>
		<category><![CDATA[olympics]]></category>

		<guid isPermaLink="false">http://blogs.cisco.com/?p=61982</guid>
		<description><![CDATA[The essence of sponsorship is the right of association, as enshrined in the International Chamber of Commerce’s <a href="http://www.iccwbo.org/id899/index.html">definition</a> : &#8216;Any communication [...]]]></description>
		<wfw:commentRss>http://blogs.cisco.com/collaboration/the-olympics-as-a-b2b-marketing-proposition/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Right &#8216;Rights&#8217; &#8211; Lessons from the Cisco London 2012 Olympics Sponsorship</title>
		<link>http://blogs.cisco.com/truthmarketing/the-right-rights-lessons-from-the-cisco-london-2012-olympics-sponsorship/</link>
		<comments>http://blogs.cisco.com/truthmarketing/the-right-rights-lessons-from-the-cisco-london-2012-olympics-sponsorship/#comments</comments>
		<pubDate>Mon, 09 Jan 2012 23:32:12 +0000</pubDate>
		<dc:creator>Pippa Collett</dc:creator>
				<category><![CDATA[The Truth About Marketing]]></category>
		<category><![CDATA[2012 london olympics]]></category>
		<category><![CDATA[Cisco London 2012]]></category>
		<category><![CDATA[Cisco Olympics Sponsorship]]></category>
		<category><![CDATA[Cisco partner marketing]]></category>
		<category><![CDATA[Cisco_London_2012]]></category>
		<category><![CDATA[event sponsorships]]></category>
		<category><![CDATA[L2012]]></category>
		<category><![CDATA[London 2012]]></category>
		<category><![CDATA[London Olympics]]></category>
		<category><![CDATA[Sponsorships]]></category>

		<guid isPermaLink="false">http://blogs.cisco.com/?p=56945</guid>
		<description><![CDATA[Correctly conceived and creatively executed sponsorship is a powerful marketing tool.  Why else would the Fortune 500, along with millions of other businesses big and small, invest precious marketing dollars in the discipline?  As mentioned in my previous blog post, the first step in successful sponsorship is having clear objectives, whether those are aimed at brand building, commercial gain or stakeholder engagement.  Clearly articulated SMART objectives are a pre-requisite for achieving the second most important aspect of successful sponsorship – securing the right ‘rights’.]]></description>
		<wfw:commentRss>http://blogs.cisco.com/truthmarketing/the-right-rights-lessons-from-the-cisco-london-2012-olympics-sponsorship/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Sponsorship –  Past Its ‘Sell By’ Date?</title>
		<link>http://blogs.cisco.com/truthmarketing/sponsorship-%e2%80%93-past-its-%e2%80%98sell-by%e2%80%99-date/</link>
		<comments>http://blogs.cisco.com/truthmarketing/sponsorship-%e2%80%93-past-its-%e2%80%98sell-by%e2%80%99-date/#comments</comments>
		<pubDate>Thu, 06 Oct 2011 13:00:03 +0000</pubDate>
		<dc:creator>Pippa Collett</dc:creator>
				<category><![CDATA[The Truth About Marketing]]></category>
		<category><![CDATA[Cisco]]></category>
		<category><![CDATA[Cisco_London_2012]]></category>
		<category><![CDATA[Cisco_Olympics_Sponsorship]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Olympic Games]]></category>
		<category><![CDATA[Sponsorships]]></category>

		<guid isPermaLink="false">http://blogs.cisco.com/?p=44866</guid>
		<description><![CDATA[In the good old days last century, global sponsorship was the preserve of a select number of companies.  Only a handful of sponsorship properties could be considered to have global reach (The Olympic Games, FIFA World Cup, Formula One Racing).  A similarly small number of brands were big enough to pay the premium for gaining mass market brand exposure at a fraction of the cost of a global advertising campaign. But technology has changed all that.  Exponential growth in computing power, the internet and mobile has created a new environment.  Brands are now able to reach customers with individual conversations pretty much anywhere in the world.

]]></description>
		<wfw:commentRss>http://blogs.cisco.com/truthmarketing/sponsorship-%e2%80%93-past-its-%e2%80%98sell-by%e2%80%99-date/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
	</channel>
</rss>
