• Video
  Drawing on the parallels between business and sport
  Pippa Collett | 29 Mar 2012
  (2 Comments)
  There’s a common theme between world class athletes in training for medal success at the Games and business people ...

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• Collaboration
  The Olympics as a B2B Marketing Proposition
  Pippa Collett | 24 Feb 2012
  (0 Comments)
  The essence of sponsorship is the right of association, as enshrined in the International Chamber of Commerce’s definition: ‘Any ...

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• The Truth About Marketing
  The Right ‘Rights’ – Lessons from the Cisco London 2012 Olympics Sponsorship
  Pippa Collett | 09 Jan 2012
  (2 Comments)
  Correctly conceived and creatively executed sponsorship is a powerful marketing tool.  Why else would the Fortune 500, along with ...

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• The Truth About Marketing
  Sponsorship – Past Its ‘Sell By’ Date?
  Pippa Collett | 06 Oct 2011
  (3 Comments)
  In the good old days last century, global sponsorship was the preserve of a select number of companies.  Only ...

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