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Pippa Collett Biography
A Cranfield MBA, member of the Marketing Society and Founder Charter Marketer, Pippa lives in London with her family. London 2012 has inspired her to adopt a new fitness regime but her real passion is for the sport of carriage driving.
Drawing on the parallels between business and sport
Pippa Collett | 29 Mar 2012
There’s a common theme between world class athletes in training for medal success at the Games and business people ...Collaboration
The Olympics as a B2B Marketing Proposition
Pippa Collett | 24 Feb 2012
The essence of sponsorship is the right of association, as enshrined in the International Chamber of Commerce’s definition: ‘Any ...The Truth About Marketing
The Right ‘Rights’ – Lessons from the Cisco London 2012 Olympics Sponsorship
Pippa Collett | 09 Jan 2012
Correctly conceived and creatively executed sponsorship is a powerful marketing tool. Why else would the Fortune 500, along with ...The Truth About Marketing
Sponsorship – Past Its ‘Sell By’ Date?
Pippa Collett | 06 Oct 2011
In the good old days last century, global sponsorship was the preserve of a select number of companies. Only ...The most recent activity within Cisco Social Rewards program will be displayed hereSponsorshipTips earned the Cisco Blogger Level 1 badge!
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