Cisco Blog

Petra Neiger

Global Social Media Marketing

Twitter Rss

Petra leads the Digital Brand Campaign and Social Business Group at Cisco, which includes:

1. The company's digital brand campaign

2. Center of Excellence focused on social media training and enablement, consulting, best practices and pilots, social media management, social partners, and governance

3. Social Programs, which consists of social media events and various social business programs, such as the Cisco Social Ambassador program and advocacy.

She is the recipient of several industry best practices awards and was named one of 25 Top Digital Marketers by BtoB Magazine in 2012. She has experience in many areas of marketing, ranging from market analysis and forecasting to marketing communications and program management.

Twitter handle: @petra1400

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Digital and Social
10 Social Media Practices That Will Give You Nightmares [IMAGE]
Petra Neiger | 12 Dec 2011
(4 Comments)
Have you ever woken up in the morning with sweat rolling down your face? With the holidays right around ...

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Digital and Social
8 Steps to Rock Your Social Media Engagement #lostinsm
Petra Neiger | 10 Nov 2011
(5 Comments)
As a follow-up to my last blog post, here is the Reader’s Digest version of how to create ...

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Digital and Social
Lost in Social Media: The Proficient Reach Nirvana [PICTURE] #lostinsm
Petra Neiger | 27 Oct 2011
(2 Comments)
Figuratively speaking, of course. The Proficient state is the last stage in the evolution cycle. Before diving into things, ...

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Digital and Social
IT Managers and Social Media: A Friendly Union [STATS]
Petra Neiger | 21 Sep 2011
(0 Comments)
If you manage social media engagement for your company or group, you have probably received questions about the role ...

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Digital and Social
Please Let Us Know: How Do YOU Use Google+ and Facebook?
Petra Neiger | 25 Aug 2011
(8 Comments)
There are many blogs and opinions floating around regarding the Google+ versus Facebook debate and by no means do ...

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