Petra leads the Digital Brand Campaign and Social Business Group at Cisco, which includes:

1. The company's digital brand campaign

2. Center of Excellence focused on social media training and enablement, consulting, best practices and pilots, social media management, social partners, and governance

3. Social Programs, which consists of social media events and various social business programs, such as the Cisco Social Ambassador program and advocacy.

She is the recipient of several industry best practices awards and was named one of 25 Top Digital Marketers by BtoB Magazine in 2012. She has experience in many areas of marketing, ranging from market analysis and forecasting to marketing communications and program management.

Twitter handle: @petra1400