Mike has been working with Digital Media at Cisco Systems for over 18 years. During this time, he has been uniquely positioned to witness the migration from traditional communication tools to the new paradigm of converged IP-based media. He is currently the Senior Director of the Digital Services and Platforms team at Cisco. Team responsibilities include partnering with Cisco IT on the development of a converged Marketing and Communication platform, Mobile Strategy, and SEO/Publishing Services. Mr. Mitchell is a co-author of “The Power of IP Video” a business book focused on the use of Video within the Enterprise.Prior to working at Cisco, Mr. Mitchell was a Project Manager at Oracle Systems and focused on Computer Based Training development and localization. He holds a Bachelor’s Degree in Mass Communication from UC Berkeley.