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	<title>Cisco Blog &#187; Michael Hopps</title>
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		<title>Cisco Social Media Listening Center Tour Guide</title>
		<link>http://blogs.cisco.com/socialmedia/smlctour-ebc/</link>
		<comments>http://blogs.cisco.com/socialmedia/smlctour-ebc/#comments</comments>
		<pubDate>Thu, 20 Dec 2012 23:00:36 +0000</pubDate>
		<dc:creator>Michael Hopps</dc:creator>
				<category><![CDATA[Digital and Social]]></category>
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		<description><![CDATA[Welcome to a tour of Cisco&#8217;s Social Media Listening Center! Welcome to the Social Media Listening Center (SMLC). We’ve developed [...]]]></description>
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		<title>The North American International Auto Show 2012: How the Automotive Industry is Embracing Social Media</title>
		<link>http://blogs.cisco.com/socialmedia/the-north-american-international-auto-show-2012-how-the-automotive-industry-is-embracing-social-media/</link>
		<comments>http://blogs.cisco.com/socialmedia/the-north-american-international-auto-show-2012-how-the-automotive-industry-is-embracing-social-media/#comments</comments>
		<pubDate>Thu, 26 Jan 2012 21:36:38 +0000</pubDate>
		<dc:creator>Michael Hopps</dc:creator>
				<category><![CDATA[Digital and Social]]></category>

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		<description><![CDATA[As a Michigan native, I was raised in a state well known for one industry in particular: Automotive. This past [...]]]></description>
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		<title>Sustainability 2.0 – Part 2/2: Social Analytics for Sustainability Competition</title>
		<link>http://blogs.cisco.com/socialmedia/sustainability-2-0-%e2%80%93-part-22-social-analytics-for-sustainability-competition/</link>
		<comments>http://blogs.cisco.com/socialmedia/sustainability-2-0-%e2%80%93-part-22-social-analytics-for-sustainability-competition/#comments</comments>
		<pubDate>Tue, 25 Oct 2011 17:00:36 +0000</pubDate>
		<dc:creator>Michael Hopps</dc:creator>
				<category><![CDATA[Digital and Social]]></category>

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		<description><![CDATA[In part 1 &#8220; <a href="http://blogs.cisco.com/socialmedia/sustainability-2-0-driving-sustainability-engagement-through-social-media/">Sustainability 2.0 – Driving Sustainability Engagement through Social Media</a> ,&#8221; I discussed the importance of promotion in sustainability on the social web. While promotion of [...]]]></description>
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		<title>Sustainability 2.0 &#8211; Driving Sustainability Engagement through Social Media (Part 1/2)</title>
		<link>http://blogs.cisco.com/socialmedia/sustainability-2-0-driving-sustainability-engagement-through-social-media/</link>
		<comments>http://blogs.cisco.com/socialmedia/sustainability-2-0-driving-sustainability-engagement-through-social-media/#comments</comments>
		<pubDate>Wed, 12 Oct 2011 20:36:09 +0000</pubDate>
		<dc:creator>Michael Hopps</dc:creator>
				<category><![CDATA[Digital and Social]]></category>
		<category><![CDATA[activism]]></category>
		<category><![CDATA[CSR]]></category>
		<category><![CDATA[environment]]></category>
		<category><![CDATA[social analyatics]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[sustainability 2.0]]></category>
		<category><![CDATA[web 2.0]]></category>

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		<description><![CDATA[Sustainability 2.0 involves the employment of social media tools to initiate, maintain and monitor sustainability engagement.  Companies and institutions are [...]]]></description>
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