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Marc E. Aldrich

Senior Vice President

GSP Americas

Marc Aldrich leads the Americas sales region for Cisco’s Global Service Provider Segment. In this role, Marc is responsible for an $8B USD customer business as well as related strategic partnerships and go-to-market strategies.

Most recently Marc led Cisco’s North American Cable, Media, and Telco sales regions and held global responsibility for Cisco’s Service Provider video architecture, strategy, and global go-to-market. Marc has a strong reputation for customer-centricity and business transformation. During this time he spearheaded new customer engagement models including platform and service co-creation while building agile development capabilities across Cisco’s field and development organization. His professional passions include talent design and early-in-career resource development, essential initiatives for Cisco’s evolving go-to-market strategy.

Marc is a 21 year Cisco veteran who started the company’s Cable sales organization in 1997. During this time, Marc launched early customer trials with Cisco’s first DOCSIS CMTS and adjacent portfolio. Since then, he has held every available leadership role in the Global Service Provider Sales Organization. Prior to Cisco, Marc spent 8 years with MCI Telecommunications in large enterprise account sales and field marketing.

Marc serves as the executive sponsor for the Cisco’ Service Provider Inclusion and Collaboration initiative. He is also an active member of the Cisco’s New England Development Center (NEDC) leadership council and a board member of both CablePAC and Women in Cable Telecommunications (WICT).

Marc earned a BS degree in Business Administration from Bryant University. He and his spouse, Jan have been married for 28 years and have two sons, Kyle and Cameron. The family enjoys spending time together with favorite activities that include cooking, skiing, and boating.

Articles

December 21, 2017

SP360: SERVICE PROVIDER

Cisco @CES 2018: Behind All The Gadgetry, There’s This Thing Called “Connectivity”

3 min read

Cisco @CES 2018 demos: Smart PHY implementations, and a cloud-native CMTS designed to increase bandwidth and agility, advancements in Infinite Video, cloud-DVR and mobile video platforms

April 24, 2017

EXECUTIVE PLATFORM

Lights. Camera. Action… Confidently Embrace IP Transformation with Holistic Security!

3 min read

With digitization comes a wave of cyber criminals, who are constantly attacking infrastructure to steal and distribute video content and personal customer information.

September 27, 2016

EXECUTIVE PLATFORM

The Service Provider Opportunity to Protect the Network

2 min read

As the latest Cisco VNI shows a jump from 16 billion connected devices today to 26 billion by 2020, the network becomes subject to greater threats than ever before.

Building the Cable Access Network for the Next Decade

2 min read

When I talk with service provider customers these days about their goals, it’s a very different conversation than in the past. It’s no longer just technology and procurement people in the room; more and more, the people launching the actual services are steering the discussion. And they don’t want to hear about all the complexity […]

Building the Cable Access Network for the Next Decade

2 min read

When I talk with service provider customers these days about their goals, it’s a very different conversation than in the past. It’s no longer just technology and procurement people in the room; more and more, the people launching the actual services are steering the discussion. And they don’t want to hear about all the complexity […]