Mahvish Bari has spent over 10 years in high technology marketing, mainly focusing on corporate positioning, marketing campaigns, and customer communication programs. She currently leads Jabber stories for the Collaboration Solutions Marketing Customer Reference team. Prior to joining the Collaboration Solutions Marketing organization, Mahvish drove and managed marcom support for several key Collaboration solutions: IP Communications, Unified Communications Applications including Jabber, WebEx, UC Integrations for Microsoft; Customer Collaboration and Contact Center solutions, and most recently VXI and Cloud Applications and Services.
She has launched, introduced, and managed several “firsts” for Cisco. Thinking outside of the box, and creating new and innovative marketing mediums is something she is very passionate about, and we have seen many of them take shape and form. Many of the programs Mahvish started for Cisco are successfully growing and running today. Cisco Collaboration’s first Customer e-newsletter (formerly known as Unified Communications Insights) was launched in August 2008 and continues to run today as Collaboration Insights, with over 20,000 subscribers. Mahvish was also part of the tiger team which launched the very first Collaboration Virtual Launch Experience in 2009. As lead marcom manager, Mahvish helped the solutions marketing team form an online community to “host” and stream the launch keynotes and content, instead of paying thousands of dollars to a third party event vendor. Three years later, Cisco continues to use the same process and its been a highly successful program for customers. Mahvish also helped introduce Cisco’s first social media game on Facebook: The Collaboration Code, as well as lead marcom efforts for the launch of the first Collaboration Experience at Cisco Live in 2010. She was also the lead Marcom on several of Cisco's key, highly successful campaigns/launches/video projects. The Cisco Cius “Built for the Enterprise/Pure Enterprise Grade” Campaign and AppHQ, Cisco SocialMiner, Cisco Unified Workspace Licensing, The New Collaboration Experience (opening for John Chambers),Collaboration Developer Microsite, are some key highlights of her career.
Mahvish holds a B.A. in Psychology with a Minor in English Literature from the University of California, Irvine. She also holds an M.S. in Mass Communications, with a concentration in Marketing, Advertising, and Public Relations from San Jose State University.
When she is not working, Mahvish enjoys jet skiing, parasailing, swimming, and “Spa”ing as she is self-proclaimed spa connoisseur. Her other hobbies include Bollywood dance/choreography, acting, writing, and freelance make up artistry.