Marketing Manager, Voice of Customer
Global Marketing and Corporate Communications
Mahvish Bari Hasan has spent over 12 years in high technology marketing, mainly focusing on corporate positioning, marketing campaigns, and customer communication programs. She currently leads and manages customer success stories for Cisco, focusing on the Internet of Everything. Her current role also spans placing top customers for Cisco’s corporate brand-level needs, inclusive of speaking engagements, press opportunities, and video case studies for Cisco’s marketing campaigns. Prior to joining the Voice of Customer organization, Mahvish led marketing communications support for Collaboration Solutions Marketing, focusing on Unified Communications applications and software.
She has launched, introduced, and managed several “firsts” for Cisco. Thinking outside of the box, and creating new and innovative marketing strategies is something she is very passionate about, and Cisco has seen many of them take shape and form. Many of the programs Mahvish started for Cisco are successfully growing and running today. Cisco Collaboration’s first Customer e-newsletter was launched in August 2008 and continues to run today as Collaboration Insights, with over 20,000 customer subscribers. Mahvish was also part of the tiger team which launched the very first Collaboration Virtual Launch Experience in 2009. As lead marcom manager, Mahvish helped the solutions marketing team form an online community to “host” and stream the launch keynotes and content, instead of paying thousands of dollars to a third party event vendor. Three years later, Cisco continues to use the same process and its been a highly successful program for customers. Mahvish also helped introduce Cisco’s first social media game on Facebook: The Collaboration Code, which was widely played by customers both virtually and physically at Cisco Live 2010.
Mahvish holds a B.A. in Psychology with a Minor in English Literature from the University of California, Irvine. She also holds an M.S. in Mass Communications, with a concentration in Marketing, Advertising, and Public Relations from San Jose State University.