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Katie Gibbs Masters

No longer with Cisco

Articles

October 9, 2013

DIGITAL AND SOCIAL

5 Steps to Success: Encouraging Employee Social Media Engagement

2 min read

Aristotle was spot on when he said, “The whole is greater than the sum of its parts.” This holds true when we look at the benefits of employee engagement in the socialsphere. Why not leverage your organization’s built-in social media army to evangelize the brand? Encouraging employee engagement across social channels on behalf of the […]

April 22, 2013

DIGITAL AND SOCIAL

5 Tips to Becoming a “Savvy” Social Media Marketer

3 min read

Where do you go to find social media tips, statistics, trends, and best practices? I recently attended the Social Media for Savvy Marketers event hosted by Cisco featuring speakers from Twitter, SAP, Adobe, BuzzFeed, Salesforce.com, Percolate, and more. The two-day event brought candid conversations, interactive panel sessions, and an engaging way to learn how B2B […]