In her current role, Heather Alter leads the Digital Engagement team which provides strategic consulting services to help build and execute on multi-channel digital strategies. Heather’s team designs and develops integrated digital marketing programs in support of Cisco’s brand and market industry trends campaigns, product, solutions and industry marketing, services marketing, and new company acquisitions/integrations.
In addition, her team oversees localization and global digital strategy for Cisco.com (80 localized country sites in 40 languages). Her team manages the Cisco.com home page which receives over 2 million visitors per month. Heather also leads a digital content team to provide strategic editorial services and inform how to use digital content to attract and engage audiences.
Heather is a 14-year veteran at Cisco who has led teams in corporate communications, web publishing and editorial services. She’s a former journalist and editor and has worked for various newspapers and national magazines.